
1. Technology overview
Channelize.io is a video commerce provider operated by ClickLive LLC in Holly Springs, North Carolina. It lets e-commerce and D2C brands run shoppable livestreams and shoppable videos on their own websites and apps so they can sell, educate and entertain shoppers at the same time without sending them to third-party platforms.
Live Shopping hosts shows on a brand's site with product promotion, chat, reactions and giveaways, simulcasts to social accounts and keeps recordings for replay with analytics. Shoppable Videos turn existing content, including TikTok videos and Instagram Reels, into embeddable or shareable shoppable videos for collections, demos and reviews. Recent additions include a floating miniplayer, a live notification widget, playlists with carousel and floating layouts and a redesigned buyer interface. The platform integrates with Shopify, WooCommerce, Magento, PrestaShop, Wix and Shoplazza and reports more than 1,000 e-commerce brands as users.
2. Highlighted features & specifications
- Live Shopping: Hosts shoppable livestreams on a brand's website or app.
- Social simulcast: Streams the same show to social media accounts at once.
- Shoppable Videos: Turns TikTok, Reels and product videos into embeddable shoppable content.
- Engagement tools: Adds chat, reactions, giveaways and instant product promotion.
- Floating miniplayer and widget: Keeps shows visible while shoppers browse and alerts them when a show starts.
- Store integrations: Connects with Shopify, WooCommerce, Magento, PrestaShop, Wix and Shoplazza.
3. Potential application
A Vietnamese cosmetics brand on WooCommerce can host weekly live tutorials with in-stream purchasing on its own website. A furniture retailer can turn product demo videos into shoppable content on collection pages. A fashion label can simulcast launch shows to Facebook while capturing orders on its own store.
4. Benefits
Brands can add live shopping to an existing store with plug-and-play integrations rather than custom development. Viewers buy without leaving the stream, and the company cites up to 5x higher conversion and 50% lower cart abandonment. Simulcasting extends each show to social followers while sales happen on the brand's own site. Recorded shows and shoppable videos keep generating sales after the live event.
5. Market trends & opportunities
Live and video shopping, made popular by social platforms in Asia, is moving onto brand-owned websites as D2C companies seek higher conversion and their own customer data. Plug-in tools for common store platforms let smaller brands adopt the format without large budgets. Vietnamese D2C brands running Shopify or WooCommerce stores can follow the same path.
6. Other information
Channelize.io is a venture of the ClickLive LLC group, at 300 South Main Street, Holly Springs, North Carolina, United States. It reports more than 1,000 e-commerce brands as users and ratings of 4.9 on Shopify, G2 and Capterra. In 2026 it extended its live notification widget to non-Shopify platforms. Founding year is not stated on the website.
One platform connecting startups, corporations, research institutions, regions and investors











Playbook & Handbook · February 6, 2026
Winning Accelerator Playbook 2026 by BambuUP
EDTECH: LEVERAGING AI-POWERED TECHNOLOGIES TO TRANSFORM THE LEARNING EXPERIENCE








































