CluedIn Agentic Master Data Management

CluedIn is a master data management vendor registered in Denmark (CVR 36548681, Ringsted) with contact numbers in the United Kingdom, Australia and the United States. It targets enterprises on Microsoft Azure that struggle to unify customer, product, supplier and other records from many systems because traditional MDM requires lengthy upfront data modelling and rule building.

The Azure-native platform ingests data as-is into a persistent knowledge graph using a zero-modelling, schemaless approach, then performs entity resolution, mastering, data quality monitoring and remediation, policy-based governance and AI enrichment. Autonomous AI agents detect issues, recommend or apply fixes under guardrails, learn from steward approvals and log actions with lineage. It integrates with 27 Azure services, Microsoft Fabric and OneLake, Purview, Power Platform and Azure OpenAI. Customers named on the site include SEGA, Bayer, Gallagher, Komatsu, Kantar and Nykredit.

• Zero-modelling ingestion: Loads data as-is into a schemaless knowledge graph without upfront models or rules.
• Entity resolution and mastering: Matches and merges records into golden records across domains.
• Data quality monitoring: Detects and remediates quality issues continuously.
• AI agents: Recommend or apply fixes under guardrails and learn from steward approvals.
• Microsoft integration: Works with Fabric, OneLake, Purview, Power Platform and Azure OpenAI, with an MDS migration path.
• Governance and lineage: Policy-based governance with actions logged with reasoning and lineage.

A Vietnamese insurer or bank on Azure can unify customer records from core, CRM and agency systems into a golden record and publish it to Power BI. A manufacturer can clean and deduplicate supplier and material data before an ERP migration. A group company can replace legacy SQL Server Master Data Services with a cloud MDM.

Zero-modelling ingestion lets teams start mastering data without months of upfront design; the vendor says setup can take as little as 20 minutes. AI agents cut manual stewardship work, with the vendor citing up to a 50:1 reduction. Hourly pay-as-you-go SaaS on managed Azure avoids setup fees and long commitments. The vendor lists SOC 2, SOC 3, ISO 27001, HIPAA and GDPR compliance.

Traditional MDM projects are slow and costly, while AI initiatives need clean master data quickly. Graph-based, agent-driven MDM that runs inside the Microsoft cloud fits organisations already standardising on Azure and Fabric, a common pattern among Southeast Asian enterprises and public organisations modernising their data platforms.

CluedIn is registered in Denmark (Hagelbjergvej 8, Ringsted; CVR 36548681) with contact lines in the UK, Australia and the US, and says it is trusted by more than 100 global enterprises. It is a Visionary in the 2026 Gartner Magic Quadrant for MDM, a Niche Player in the 2026 Magic Quadrant for Augmented Data Quality, and a Bloor Research Data Fabric Innovator, with a 4.9 rating on Azure Marketplace.