Competera Pricing Platform

Competera is an AI pricing software company operating as Competera Limited, with offices in San Mateo (USA), London (UK) and Singapore. It helps enterprise retailers replace rule-based or spreadsheet pricing with demand-based price optimisation, so they can predict how customers will react to price changes across channels.

The Pricing Platform uses a contextual AI and deep learning model with 20 core factors and up to 180 additional variables, including real-time competitor data and local product behaviour, to evaluate price combinations and recommend optimal regular, promo and markdown prices. Competitive Data handles competitor product matching and price crawling. In 2025 the company added store-level optimisation and an agentic AI Pricing Assistant. Users include Sephora, iHerb, Flaconi, Lyreco, Jumia and Union Coop.

• Price optimisation: Recommends optimal prices using demand elasticity and more than 20 pricing and non-pricing factors.
• Store-level optimisation: Tailors prices by store or store cluster from one central platform.
• AI Pricing Assistant: Agentic AI flags underperforming products and suggests pricing campaign changes.
• Competitive data: Matches competitor products and crawls their prices with guaranteed data quality.
• Promo and markdown: Plans promotional and clearance prices with scenario simulation.
• Human-in-the-loop workflow: Lets pricing managers review, approve and control automated price changes.

A supermarket chain in Vietnam can set different prices by store cluster based on local demand and competition. An electronics retailer can monitor competitor prices on marketplaces and react within the day. A fashion chain can plan end-of-season markdowns that clear stock while protecting margin.

The company claims more than 95% accuracy in predicting business outcomes. Flaconi cut pricing time by 50%, and a US fashion retailer reported a 40% revenue increase. A supermarket pilot of store-level optimisation delivered a 7% profit increase. Lyreco reached more than 95% matching accuracy for 180,000 items across 150 competitors.

Retailers face thinner margins and price transparency driven by marketplaces and price comparison, which pushes them from manual repricing to AI price optimisation. Store-level and omnichannel pricing are becoming standard for supermarket and specialty chains, including those expanding in Southeast Asia where modern trade and e-commerce compete directly.

Legal entity is Competera Limited, with offices in San Mateo, London and Singapore. Holds ISO 27001:2022. Named an Inc. 5000 honoree in 2025 and 2026, listed in Forrester Now Tech for pricing and promotion and as a Gartner Market Guide representative vendor in 2024. Founding year is not stated; the copyright line reads 2014-2026.