Connecting Food – Food Confidence Platform

Connecting Food is a Paris-based food tech company with an office in Milan and a US contact point. It helps food brands, retailers and agricultural cooperatives prove product claims and manage supplier compliance through batch-level traceability.

Its Food Confidence Platform builds a digital twin (Food Twin) of each product: LiveTrack traces batches upstream and downstream, LiveAudit automatically audits each batch against specifications and supplier certificates, and LiveScan delivers consumer QR codes, including for bulk goods; ESG indicators are also measured. Events are validated on a permissioned blockchain. Customers include Barilla, Migros, General Mills and Auchan, with more than 15,000 suppliers in its ecosystem.

• Food Twin: Digital twin of each product and batch.
• LiveTrack: Upstream and downstream batch tracing.
• LiveAudit: Automatic batch audits against specifications and certificates.
• LiveScan: Consumer QR codes, including for bulk goods.
• ESG metrics: Measures CSR and ESG indicators.
• ERP connection: Integrates ERP and third-party data sources.

• A Vietnamese coffee, cashew or pepper exporter sharing batch data with European food brands. 2) A food manufacturer auditing raw material batches against specifications automatically. 3) A retailer offering QR origin information on private label products.

• Automated batch audits flag non-compliant lots before they reach shelves. 2) Two-way batch tracing speeds up recalls and claim verification. 3) Consumer QR codes communicate origin and quality, even for bulk products. 4) Usage-based modules and a 30-day LiveAudit trial lower entry costs.

Food companies must document claims under the EUDR, CSRD, the US FSMA 204 rule and France's AGEC law, which raises demand for automated supplier data collection. Vietnamese suppliers to European food brands may be asked to share batch data through such platforms.

Headquartered in Paris with an office in Milan and a US presence. Customers listed include Barilla, Migros, General Mills, Auchan, Herta, Axéréal, Terres du Sud, English Tea Shop, Francine and Pernigotti.