DataMasque

DataMasque Ltd. is a company founded in New Zealand that irreversibly replaces sensitive customer data with synthetically identical data. The aim is to let teams meet compliance requirements while still using realistic data for development, testing, analytics and AI/ML work.

The product discovers sensitive data through metadata keyword search, built-in and custom in-data patterns and classification, then masks it with salted SHA-512 hashing while keeping primary, unique and foreign keys consistent. An API-first design connects to CI/CD tooling, and the software is available on AWS, Microsoft, Snowflake and Cohesity. Customers shown include ADP, New York Life, ICICI Lombard and JLL.

• Sensitive data discovery: keyword search, built-in and custom patterns, and classification.
• Irreversible masking: salted SHA-512 hashing.
• Key consistency: masks primary and unique keys and keeps foreign-key integrity.
• Automated provisioning: API-first design with CI/CD integration.
• Cloud availability: listed for AWS, Microsoft, Snowflake and Cohesity.
• Guidewire extension: masking for P&C insurers on Guidewire Marketplace.

• Vietnamese banks and insurers masking production data before loading it into test and UAT environments.
• Software vendors giving offshore developers realistic data without exposing customer records.
• Data teams preparing privacy-safe datasets for analytics and machine learning.

• Sensitive data is replaced irreversibly, supporting compliance in non-production environments.
• Masked data stays realistic, functional and consistent for development, testing and analytics.
• Referential integrity is kept across primary, unique and foreign keys.
• API-first provisioning fits into CI/CD pipelines.

Test and analytics teams increasingly need realistic but non-identifiable data as privacy rules tighten and AI projects expand. Financial regulators in the region, including the MAS in Singapore, are supporting data-protection solution providers through programmes such as Pathfinder. Vietnamese banks and insurers preparing for personal data rules need similar masking for non-production use.

Founded in New Zealand per its About page; CEO and co-founder Grant de Leeuw; partnership with Guidewire announced October 2026; listed on the MAS Pathfinder Programme in October 2026; founding year not stated on the pages fetched.