
1. Technology overview
Eduqat is an Indonesian education technology company created by the founders of MauBelajarApa, an online learning marketplace launched in 2015, including co-founders Jourdan Kamal, Daniel Liejardi and Dwina M. Putri. It helps companies turn scattered SOPs, manuals and expert knowledge into interactive training, and helps educators run course businesses.
The no-code platform builds courses from uploaded documents, then layers AI on top: a company AI brain that answers only from uploaded knowledge, AI personas and voice roleplay for sales and service practice with automatic grading, AI mentors, AI-analysed questionnaires, instant quiz generation, AI assignment grading and AI Voice Slides that narrate PDFs. A team dashboard tracks progress, scores and knowledge gaps. A creator edition adds page builder, membership and a built-in payment gateway used in 12+ countries.
2. Highlighted features & specifications
- AI course builder: generates structured courses, lesson plans and materials from uploaded PDFs, videos or prompts.
- Company AI brain: answers employee questions based solely on uploaded company knowledge.
- AI roleplay: chat and voice personas simulate customers, with automatic grading and feedback.
- AI assessment: instant quiz generation, AI assignment grading and AI-analysed questionnaires.
- AI Voice Slides: converts PDFs or notes into narrated, interactive slides.
- Team dashboard: tracks progress, assessment scores and knowledge gaps across the organisation.
3. Potential application
A real-estate brokerage in Vietnam can let agents rehearse price and commission negotiations with an AI homeowner persona. A retail chain can convert store SOPs into interactive onboarding. A training company can sell AI-tutored courses with the built-in payment gateway.
4. Benefits
Turns existing manuals and SOPs into interactive training without instructional designers or code. Lets sales and service staff practise realistic conversations with AI roleplay that grades each session. Shows managers who knows what through a real-time learning dashboard. Speeds onboarding by giving new hires an AI trained on company knowledge from day one.
5. Market trends & opportunities
Companies in Southeast Asia are moving from passive video and slide training to AI-driven practice and knowledge assistants, as high staff turnover and long sales ramp-up times raise the cost of slow onboarding. No-code tools that let subject experts build training directly suit SMEs and mid-sized firms, a large segment in Vietnam.
6. Other information
Built by the team behind MauBelajarApa (launched 2015), with co-founders Jourdan Kamal, Daniel Liejardi and Dwina M. Putri. Offers a corporate plan on quote and creator plans; payment gateway used in 12+ countries.
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