Elastic Path Composable Commerce & Intelligent Commerce

Elastic Path is a composable, B2B-focused ecommerce platform vendor founded in 2000 and headquartered in Vancouver, British Columbia, Canada. It positions its Unplatform foundation as a way to assemble commerce capabilities without a monolithic suite, aimed at B2B and B2B2C sellers.

The platform offers Product Experience Manager, subscriptions, quoting, account hierarchies, configurable bundles, search, a CMS, promotions and a Composer iPaaS. Its Intelligent Commerce layer exposes services through REST APIs documented in OpenAPI and MCP, with an AI Storefront Builder and semantic search. In October 2025 it released a beta MCP server for commerce operations.

• Product Experience Manager: pricing, catalogs and bundles with LLM-optimized product data.
• B2B tools: quoting, account hierarchy, subscriptions and B2B2C storefronts.
• MCP servers: Dev MCP Server and Composable Commerce MCP Server for AI assistants.
• AI Storefront Builder: prompt-driven generation of product pages and sections.
• Semantic search: vector-based search for shoppers and AI agents.
• Composer iPaaS: automated integrations across the commerce stack.

• Vietnamese distributors can build a dealer portal with quoting and multi-pricebook catalogs.
• Merchandising teams can use AI assistants through MCP to update catalogs and pricing with natural language.

• B2B capabilities such as quoting, account hierarchies and multi-pricebook catalogs are built in.
• AI assistants can operate on orders, catalogs and pricing through the MCP server using existing credentials.
• AI Storefront Builder generates storefront components linked to catalog and pricing data.
• Vendor performance claims: average API response of 30 ms or less and autoscaling to 10x capacity in under 5 minutes.

B2B sellers are adding quoting, account structures and AI-assisted ordering to digital channels, and platforms are exposing APIs to AI agents through MCP. Vietnamese manufacturers and distributors building dealer portals face comparable needs for flexible pricing and integration.

Founded 2000; HQ Vancouver, British Columbia, Canada. Composable Commerce MCP Server beta 2025-10-23. Listed on AWS Marketplace and reviewed on G2, Capterra and Gartner.