fatsecret Platform API

fatsecret was founded in 2006 to help people track diet, exercise and weight, and later built processes to collect, structure, verify and update nutrition content worldwide. A team of more than 30 dietitians, nutritionists, developers and data specialists now offers that verified data to businesses through the fatsecret Platform.

The fatsecret Platform API gives apps, websites and devices access to generic foods, branded and supermarket products, restaurant items and recipes for more than 62 countries in 26 languages, including a Vietnam dataset in Vietnamese. Methods cover auto-complete and full food search, barcode lookup with over 90% global UPC/EAN coverage, food diaries, exercise and weight tracking, recipes, allergens and dietary preferences, with image recognition and natural language processing as add-ons. Brand Tools let food companies submit and maintain their own product data.

• Food search: auto-complete and full search across generic, branded, supermarket and restaurant foods.
• Barcode scanning: looks up packaged foods with over 90% global UPC/EAN barcode coverage.
• Diaries and tracking: food, exercise and weight diaries plus saved meals for diet programmes.
• Recipes and meal builder: more than 19,000 recipes with images, ingredients and nutritional analysis.
• Image recognition and NLP: optional add-ons that turn meal photos or text into logged foods.
• Localisation and Brand Tools: region and language parameters, and tools for brands to manage their product data.

• Vietnamese health, insurance and fitness apps adding calorie tracking with Vietnamese food names and local brands.
• Smart scales, wearables and kitchen devices showing nutrition data for scanned products.
• Food and beverage brands in Vietnam publishing accurate nutrition data for their products to third-party apps.

• Verified local data: 100% of items are verified, with more than 2,000 daily database updates and no duplicates according to the company.
• Regional reach: localised datasets for more than 62 countries, including Vietnam, Thailand, Indonesia, Malaysia, Singapore and the Philippines.
• Low entry cost: a free Basic edition and a Premier Free tier for start-ups and non-profits, with white-label use for paid Premier customers.
• Reliability: guaranteed uptime above 99.9% and an SLA with email, phone, Slack and video support for Premier customers.

Personalised nutrition apps, connected devices and corporate health programmes all depend on accurate local food data, which is hard to build country by country. Southeast Asian markets have distinct cuisines and brands, so apps targeting Vietnam and the region need localised databases in local languages rather than US-centric data.

fatsecret was founded in 2006 and is led by CEO Lenny Moses. Its platform terms are governed by the laws of Victoria, Australia. The company reports more than 150 corporate and multinational customers, plus universities, government agencies, research institutes and medical associations.