
1. Technology overview
Fishbowl is an inventory and manufacturing software company headquartered in American Fork, Utah, that has been serving small and mid-sized businesses since 2001. Its software is designed to work alongside QuickBooks and Xero for manufacturers, distributors and food producers.
Fishbowl Inventory and Fishbowl Manufacturing track lot and serial numbers throughout the product lifecycle, with forward and backward lot history reports, recall planning and execution workflows, expiry date alerts and barcode scanning during picking and packing. Pricing depends on users, locations and features and is quoted through a demo. In 2026 the company added AI Manufacturing and a cloud AI operations platform.
2. Highlighted features & specifications
- Lot and serial tracking: Numbers are recorded throughout receiving, production and shipping.
- Lot history: Forward and backward reports show the full path of each lot.
- Recall management: Recall plans are created and executed inside the system.
- Expiry alerts: Products nearing expiry are flagged automatically.
- Barcode scanning: Picking and packing are confirmed with barcode scans.
- Integrations: QuickBooks, Xero, Magento and ShipStation connectors are available.
3. Potential application
Vietnamese food exporters to the US can keep lot records that support FSMA 204 requests from importers. Small manufacturers using QuickBooks or Xero can add lot tracking and recall planning. Distributors of perishable goods can reduce expiry losses with automated alerts.
4. Benefits
Lot history reports show in minutes which customers received an affected lot. Built-in recall workflows help companies plan and document recalls. Expiry alerts reduce write-offs of perishable stock. Close integration with QuickBooks and Xero lets SMEs add traceability without replacing their accounting system.
5. Market trends & opportunities
Rules such as the US FSMA 204 food traceability rule and stricter retailer requirements are pushing food and consumer goods SMEs to keep lot-level records. Vietnamese exporters selling to the US and domestic producers facing new traceability regulations need affordable tools that link inventory, production and recalls.
6. Other information
Headquartered in American Fork, Utah, and operating since 2001. Named a new CEO in October 2025, launched AI Manufacturing in February 2026 and acquired Repfabric in August 2026 to combine sales, commissions and inventory management.
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