
1. Technology overview
Ginesys, the brand of Ginni Systems Limited, is an Indian retail software company with more than 20 years of experience and offices across India. It serves offline, online and multichannel retailers, especially fashion and apparel brands, that need ERP, store POS and marketplace orders to run on connected systems.
Ginesys One is a cloud suite that combines a retail ERP for inventory, procurement, distribution, warehouse, production and finance; desktop, web and mobile POS with real-time stock and central store control; and the Browntape OMS that syncs orders and stock across marketplaces, webstores and the ERP. Add-ons include GST compliance and e-invoicing, business intelligence and marketplace account services. More than 40 integrations cover marketplaces, webstores, couriers, loyalty and payments.
2. Highlighted features & specifications
- Retail ERP: Covers inventory, procurement, distribution, warehouse, production and finance.
- Multi-format POS: Offers desktop, cloud web and mobile POS with real-time stock.
- Browntape OMS: Syncs orders and inventory across marketplaces, webstores and ERP.
- Tax compliance: Handles GST, e-invoicing and e-way bills through EaseMyGST.
- Business intelligence: Provides analytics on sales and inventory performance.
- Integrations: Connects 40+ marketplaces, webstores, couriers, loyalty and payment tools.
3. Potential application
A Vietnamese apparel brand with its own workshops can plan production, warehouse stock and store replenishment in one ERP. A footwear chain can sync store stock with several marketplaces through the OMS. A lifestyle retailer can run mobile POS in pop-up stores linked to central inventory.
4. Benefits
Fashion retailers manage merchandise from production and warehouse to store and marketplace in one suite, avoiding manual stock reconciliation. Store teams get real-time inventory and centrally managed pricing on any POS device. The OMS keeps marketplace and webstore orders in sync with ERP stock, and the vendor positions the suite as having lower total cost of ownership than global peers. More than 1,200 companies use Ginesys.
5. Market trends & opportunities
Fashion and apparel chains in Asia now sell through stores, own webstores and several marketplaces, and they need ERP, POS and order management that share one inventory. Vietnam's garment and fashion retail brands, which combine production, distribution and multichannel retail, face similar needs as they scale.
6. Other information
Ginni Systems Limited, with 20+ years in retail software and offices across India; serves 1,200+ companies. Recognised as the #1 ranked OMS integration by Amazon SmartConnect in 2025 and 2026, and received SoftwareSuggest and Techimply awards in 2025.
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