Gr4vy Payment Orchestration Platform

Gr4vy, Inc. is a payment orchestration company founded by John Lunn, a former CyberSource and PayPal executive, and co-founder and CTO Ali Minaei. It helps enterprise merchants and payment platforms own their payment strategy instead of depending on a single payment service provider. Gr4vy is not a PSP itself.

The platform is a cloud-native, no-code orchestration layer offered as infrastructure as a service. One integration connects to more than 400 payment methods, acquirers and anti-fraud providers. Modules cover acceptance of cards and alternative payment methods, customisable checkout, intelligent routing, real-time fraud prevention, a vendor-agnostic tokenisation vault, unified analytics and automated workflows. An Agentic Developer Kit supports payments made by AI agents. Customers include Wpay, Grammarly, Trek, JustGiving, Zip and Baby Bunting.

• Acceptance: Processes cards, alternative payment methods and recurring payments.
• Checkout: Offers customisable, embeddable checkout experiences.
• Intelligent routing: Sends each transaction to the provider most likely to approve it.
• Vault: Stores tokenised payment data independently of any single PSP.
• Fraud and analytics: Combines real-time fraud tools with unified dashboards and custom reports.
• Agentic Developer Kit: Enables storefronts to accept transactions initiated by AI agents.

A Vietnamese e-commerce or travel platform selling regionally can route card payments between several acquirers to raise approval rates. A subscription business can keep card tokens in a neutral vault to change providers without losing customers. A retailer can compare provider performance across markets in one dashboard.

Merchants can add or switch payment providers without rebuilding their checkout. Gr4vy reports up to 14% of revenue recovered from failed payments, an authorisation rate lift of 3% or more with a multi-PSP strategy and 99.99% platform uptime. A vendor-agnostic vault keeps card tokens portable, and unified reporting replaces separate dashboards for each provider.

Merchants selling across several markets increasingly use multiple acquirers and local payment methods, which makes orchestration layers a standard part of enterprise payment stacks. In Southeast Asia, the spread of national QR schemes and wallets adds to the number of methods a regional merchant must support, while agentic commerce is emerging as a new payment channel.

Founded by John Lunn (CEO), a former CyberSource and PayPal leader, and Ali Minaei (CTO). PCI DSS Level 1 compliant. Partners include Airwallex and Unlimit. Terms of service are governed by California law, with Gr4vy, Inc. as the operating entity.