GuruSup AI Agents

GuruSup is a Valencia-based software company (legal entity GuruSup Tech S.L.) that builds AI agents for customer service, sales and internal operations. It targets scaleups and online businesses that need to handle growing conversation volumes without scaling support headcount.

The platform combines a Company Brain, which connects company knowledge and tools, with channel agents for web chat, WhatsApp, email, Instagram, voice and helpdesk ticketing. It lists more than 141 native integrations, including HubSpot, Salesforce, Zendesk and Shopify, and serves customers such as GuruWalk, Waynabox, CrowdFarming and GoTrendier.

• Company Brain: connects company knowledge and tools and asks staff when facts are missing.
• Multichannel agents: web chat, WhatsApp, email, Instagram and voice agents.
• Helpdesk ticketing agents: work inside Zendesk, Freshdesk, Intercom and Zoho Desk.
• Native integrations: more than 141 connectors including HubSpot, Salesforce, Slack and Shopify.
• Savings and AHT calculators: estimate cost and handling-time impact before deployment.
• Multilingual support: customer cases cite agents serving five or more languages.

A Vietnamese e-commerce brand can deploy WhatsApp or chat agents to answer order-status and returns questions. A travel or tour operator can automate booking enquiries across email and Instagram. A SaaS scaleup can have agents triage tickets inside its existing helpdesk.

Automates a large share of routine conversations: the site reports GoTrendier automating 96% of conversations and GuruWalk resolving 91% of enquiries automatically. Covers WhatsApp, email, chat and voice from one platform. Connects to existing helpdesks and CRMs through native integrations. An illustrative comparison on the site shows about 95% lower monthly cost than a human team at 3,000 conversations.

Businesses are shifting first-line customer service from scripted chatbots to agents that act inside CRM and helpdesk systems. Messaging channels such as WhatsApp are central for online retailers, which is relevant to Vietnamese and Southeast Asian e-commerce sellers handling high conversation volumes.

Valencia-based; EUR 1.3M seed round reported April 2026 (lead 4Founders Capital per the company press page). Funded in part by EU NextGenerationEU via ENISA. ISO 27001 and SOC 2 listed as in progress; Meta Provider 2025 listed.