Hanshow NexShelf & Electronic Shelf Labels

Hanshow Technology is an electronic shelf label (ESL) and digital store solutions company founded in 2012, with roots in Beijing, China, and subsidiaries in France, Germany, the Netherlands and the United States. Its solutions run in more than 55,000 stores in over 70 countries, helping retailers replace paper price tags, change prices quickly and connect the shelf edge with store data.

The product range includes Nebular ESLs with seven-colour LEDs and NFC, solar-powered Nebular Lux, Lumina Aqua for fresh food and Polaris Pro, all managed through the ALL STAR cloud platform. NexShelf, launched in 2026, combines Nebular Ultra ESLs with the N5 AI camera to give centimetre-level product location, detect missing or misplaced products, verify planograms and feed pricing and promotion analytics into a store digital twin. Other offerings include a Smart Cart, an inventory robot and digital energy solutions. Customers include Intermarche, SPAR France, Leroy Merlin and Wu Mart.

• Electronic shelf labels: Nebular, Lumina and Polaris ranges with LED, NFC and colour displays.
• NexShelf: Combines ESLs and N5 AI cameras for centimetre-level shelf intelligence.
• Out-of-shelf and planogram checks: Detects missing or misplaced products and verifies layouts.
• ALL STAR cloud platform: Manages millions of labels and price updates from one SaaS console.
• Smart Cart: In-store navigation, personalised promotions and an AI assistant, built with Shopreme.
• Digital energy: Solar-storage systems and in-store energy saving for lighting and refrigeration.

A supermarket chain in Vietnam can update prices for thousands of SKUs overnight from headquarters without printing labels. A fresh food retailer can show dynamic markdowns on near-expiry products. A hypermarket can use NexShelf cameras to detect empty shelves and planogram errors in real time.

Retailers can change shelf prices centrally and instantly, keeping store prices aligned with online and promotional prices. NexShelf mirrors real shelf conditions with over 95% digital twin accuracy and flags out-of-shelf and planogram issues. ESL LEDs and NFC support picking and click-and-collect tasks. Long battery life and solar-powered labels reduce maintenance.

Supermarket chains are adopting electronic shelf labels to support frequent price changes, omnichannel price consistency and labour savings, and are now adding cameras and AI to turn the shelf into a data source. Southeast Asian grocers, including Singapore's FairPrice Group, are showcasing such technologies as modern retail chains in the region digitalise stores.

Hanshow was founded in 2012 (its milestones mention founding in Beijing) and has subsidiaries in France, Germany, the Netherlands (EU base in Amsterdam since 2019) and the United States. It says it works with over half of the top 100 global retailers. Awards include Microsoft China ISV Partner of the Year 2022 and several iF Design Awards. It partners with FairPrice Group and Shopreme.