
1. Technology overview
Hoogendoorn Growth Management is a Dutch horticultural automation company founded in 1967 as a small technical installation firm. It introduced its first digital horticultural computer in 1974 and now works through a partner network in more than 100 countries, helping growers control climate, water and energy in greenhouses.
IIVO is its process computer combining software and hardware to monitor and control climate, CO2 and water use and to run irrigation units. It connects to industry-standard sensors, smart cameras, irrigation units and robotics, archives data and uses sensor data, weather forecasts and past learning to steer the climate proactively. Intelligent Algorithms automate climate and cultivation strategies, LetsGrow.com aggregates data and Intelligent Assistance adds AI-driven insights. Since 2026 these are combined as the Hoogendoorn 360° ecosystem.
2. Highlighted features & specifications
- IIVO process computer: controls climate, CO2, water use and irrigation units in one interface.
- Open connectivity: links to industry-standard sensors, smart cameras, irrigation units and robotics.
- Predictive control: combines sensor data, weather forecasts and past learning to steer climate.
- Intelligent Algorithms: automated optimisation of climate and cultivation strategies.
- LetsGrow.com data platform: brings data and insights from different sources together.
- Intelligent Assistance and training: AI insights plus Hoogendoorn AcadeMe courses and partner support.
3. Potential application
- Investors building glass or film greenhouses for tomatoes, cucumbers or melons in Vietnam needing a full climate and irrigation controller.
- Flower and seedling nurseries in Lam Dong controlling climate and water use across many compartments.
- Agribusiness groups centralising data from several greenhouse sites.
4. Benefits
- One system to monitor and control climate, CO2, water and energy across the greenhouse.
- Proactive, forecast-based control keeps a stable, uniform climate for higher yield and quality.
- Intelligent Algorithms free staff from constant monitoring while keeping crops uniform, as reported by Twin Creeks Greenhouse.
- Integrated data and AI support management decisions across complex operations.
5. Market trends & opportunities
Greenhouse operations are generating more data than growers can act on, while energy costs and shortages of skilled growers rise. Integrated process computers with AI-assisted control are becoming standard in new high-tech greenhouses, including projects in Asia and in Vietnam's high-tech agriculture zones.
6. Other information
Founded in 1967 and headquartered in Vlaardingen, the Netherlands, Hoogendoorn developed industry-standard systems such as iSii and IIVO and operates in more than 100 countries through partners. In 2026 it expanded its Latin America headquarters in Queretaro, Mexico, and opened a Hoogendoorn 360° Control Room with De Bakker Westland. The former domain hoogendoorn.nl now redirects to hoogendoorn.com.
One platform connecting startups, corporations, research institutions, regions and investors











Playbook & Handbook · February 6, 2026
Winning Accelerator Playbook 2026 by BambuUP
EDTECH: LEVERAGING AI-POWERED TECHNOLOGIES TO TRANSFORM THE LEARNING EXPERIENCE








































