
1. Technology overview
HotelFriend AG, with a Berlin address on its site, sells hotel management software mainly to the DACH region and states it powers more than 90,000 rooms. The suite targets hotels, apartments, holiday parks, campus institutions and cruise ships that want one system for operations and guest experience.
Modules include a PMS, channel manager, Booking Engine Pro, revenue management and dynamic pricing, housekeeping, groups and events, automated payments and HotelFriend AI. The Guest Experience software provides a guest app with automated and personalized upselling, plus self-service kiosk, remote reception and passport scanner. Entry pricing starts at EUR 30 per month for the CORE plan, and the site lists ISO 9001 and ISO/IEC 27001 certificates.
2. Highlighted features & specifications
- Guest App: guest app with automated and personalized upselling.
- Revenue Management and Dynamic Pricing: price recommendations for rooms.
- Channel Manager and Booking Engine Pro: distribution to 200+ OTAs and direct booking.
- Automated Payments: payment processing with PCI-DSS compliance statement.
- Self-service Kiosk and Remote Reception: unattended check-in options.
- HotelFriend AI: AI assistance across hotel operations.
3. Potential application
A Vietnamese serviced apartment operator can run PMS, channel manager and payments in one system. A small hotel can offer spa or late check-out add-ons through the guest app. A hotel group can use kiosks and remote reception to cover quiet hours.
4. Benefits
- One system covers PMS, channels, pricing, housekeeping and payments, reducing separate tools.
- Guest app with automated upselling supports ancillary revenue.
- Transparent entry pricing from EUR 30 per month suits small properties.
- ISO 9001 and ISO/IEC 27001 certificates and GDPR and PCI-DSS statements are listed.
5. Market trends & opportunities
Small and mid-size hotels are replacing fragmented tools with unified cloud suites that include guest apps and upselling, and want visibility in AI search. Vietnamese hotels and serviced apartments with limited IT staff can benefit, although HotelFriend currently focuses on the DACH region.
6. Other information
HotelFriend AG, Friedrichstrasse 171, Berlin. Site lists ISO 9001:2015 (HotelFriend Service GmbH) and ISO/IEC 27001:2022 (HotelFriend LLC, Ukraine). Founding year not stated.
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