1. Technology overview
HQSOFT is a Vietnamese software company, stated on its site as founded in 2006 as the successor of Han Quang software company, with offices in Ho Chi Minh City and Da Nang. It provides distribution and retail management solutions for consumer goods manufacturers and distributors.
eSales Cloud DMS manages distributors (NPP) with sell-in, sell-out, inventory and receivables, sales areas, routes and KPIs. A VMI module proposes purchase orders from inventory data. Companion products include eSales SFA, eSales PG, eSales Delivery, nRetail and Xspire, and the DMS integrates with SAP, Oracle, MS AX and MS NAV. Named customers include Marico, KAO Vietnam, Vedan Vietnam, Vifon and Shiseido Vietnam.
2. Highlighted features & specifications
- Distributor management: sell-in, sell-out, inventory and receivables for each distributor.
- Route and area control: set up sales areas, staff and routes with KPI measurement.
- VMI ordering: automatically proposes purchase orders based on inventory.
- Display and field evidence: store display photos and QR codes.
- Mobile apps: SCM for supervisors and DPO for delivery planning.
- ERP integration: SAP, Oracle, MS AX and MS NAV, with BI reporting.
3. Potential application
Food, beverage or personal care manufacturers in Vietnam can monitor many distributors and route-level sales on a DMS. Brands selling through both general trade and modern trade can unify sell-out reporting and display audits.
4. Benefits
Manufacturers track sell-in, sell-out and distributor stock in one system and measure market coverage and KPIs. The VMI module proposes purchase orders to reduce manual ordering. Customers can choose a perpetual on-premise license or a monthly per-user subscription, and the home page cites over 1 million orders and 3 million visits processed.
5. Market trends & opportunities
Vietnamese FMCG manufacturers are digitizing traditional-trade distribution to see sell-out and distributor stock in real time, and are adding AI to field sales and modern trade or e-commerce channels. The vendor's recent news covers noodle and cosmetics brands upgrading to AI-assisted DMS.
6. Other information
Founded 2006 per the company site; offices in Ho Chi Minh City and Da Nang. Deployment news dated 14 October 2026 (Alchemy Asia), 10 September 2026 (Shiseido Vietnam), 21 August 2026 (Vifon) and 10 April 2025 (Want Want Vietnam).
One platform connecting startups, corporations, research institutions, regions and investors











Playbook & Handbook · February 6, 2026
Winning Accelerator Playbook 2026 by BambuUP
EDTECH: LEVERAGING AI-POWERED TECHNOLOGIES TO TRANSFORM THE LEARNING EXPERIENCE









































