Intelligence Node Retail & Pricing Intelligence

Intelligence Node is a retail analytics company founded in 2012, with offices in the United States and Mumbai, India. It was acquired by Interpublic Group in December 2024 and now operates as an Omnicom company. It gives enterprise retailers and brands real-time competitive data on prices, assortment, availability and product content across online channels.

The platform tracks more than 1 billion products from over 190,000 brands in 100+ languages, using proprietary AI product matching with 99% accuracy under SLA and refresh rates down to seconds. Retailer Intelligence covers competitor price monitoring, price optimisation, dynamic pricing and assortment gap discovery. Brand Intelligence covers digital shelf metrics such as share of search, listing accuracy, MAP compliance and PDP content audits with generative AI optimisation. Data Intelligence delivers raw data feeds through APIs and custom portals.

• Competitor price monitoring: Tracks prices across retailers and marketplaces with second-level refresh.
• Price optimisation: Supports dynamic and rule-based pricing recommendations.
• Digital shelf analytics: Measures share of search, listing accuracy and availability.
• MAP monitoring: Detects resellers violating minimum advertised prices.
• PDP content audit: Reviews product pages and suggests generative AI content improvements.
• Data feeds: Delivers product and price data through open APIs and custom portals.

A Vietnamese electronics retailer can monitor competitor prices online and adjust its own prices quickly. A multinational cosmetics brand can audit product listings and MAP compliance across marketplaces in Vietnam and the region. A department store chain can find assortment gaps compared with rival online stores.

Retailers see competitor price changes quickly, with the website citing 34,000 pricing opportunities detected per minute and 99% matching accuracy. Brands can audit how their products appear and are priced across retailers and marketplaces. Assortment gap analysis shows which products competitors carry. The platform is ISO 27001:2022 certified and does not process personal data about individuals.

Commerce data is converging with advertising, as agency groups buy retail analytics firms to guide retail media spending. Retailers and brands need consistent price and content data across many marketplaces. In Southeast Asia, brands selling on Shopee, Lazada and TikTok Shop face the same need to track pricing, availability and listing quality at scale.

Founded in 2012 and acquired by Interpublic Group in December 2024, in a deal reported at nearly USD 100 million; the website footer now reads an Omnicom Company. Offices are listed in the US (New York address) and Mumbai, India. Holds ISO 27001:2022 and was named G2 Leader 2025 in pricing software.