
1. Technology overview
iubenda is a Milan-based privacy compliance software company founded by Andrea Giannangelo, whose About page traces the idea to 2011 when there was no simple, affordable way to create a privacy policy. Part of the team.blue group since 2022 and parent of consentmanager, CookieFirst and Complianz, it serves small businesses, agencies and larger companies that need to meet GDPR, the ePrivacy cookie rules, US state laws, Swiss FADP and Brazil's LGPD.
The Privacy Controls and Cookie Solution blocks cookies until consent, records each choice, syncs with Google Consent Mode and supports IAB TCF 2.4. It is complemented by a privacy and cookie policy generator and a terms and conditions generator with lawyer-drafted, self-updating documents in up to 27 languages, a Consent Database that stores proof of consent from forms, advanced modules for data requests and whistleblowing, and an accessibility widget. Plugins cover WordPress, PrestaShop, Magento and Joomla, and a connector works inside Claude and ChatGPT.
2. Highlighted features & specifications
- Cookie consent banner: Blocks cookies before consent, records choices and supports Google Consent Mode and IAB TCF 2.4.
- Policy generator: Lawyer-drafted privacy and cookie policies that update automatically, in up to 27 languages.
- Terms and conditions generator: Ready-made terms for e-commerce sites, blogs and apps.
- Consent Database: Stores proof of consent collected through forms and syncs it to other tools.
- Advanced solutions: Workflows for data subject requests and whistleblowing reports.
- AI connector: Scans sites and configures compliance from within Claude and ChatGPT via MCP.
3. Potential application
A Vietnamese online shop selling to Europe can deploy a consent banner and multilingual privacy policy on its WordPress or Shopify store. A digital agency can manage cookie compliance for many client websites from one account. An app developer can generate privacy notices and keep consent records for its users.
4. Benefits
Small and mid-sized businesses can set up a compliant cookie banner and legal documents without hiring lawyers, starting from a free plan with no credit card. Documents update automatically when regulations change. Consent records from banners and forms provide proof in case of inspection. The site reports more than 150,000 customers and a cookie banner running on over 7 billion page views per month.
5. Market trends & opportunities
Cookie and consent rules now apply to any business that sells online to Europe or the US, and Asian laws such as Vietnam's Personal Data Protection Law add requirements for clear notices and recorded consent. Small online businesses need low-cost, self-service tools rather than consulting projects, and AI assistants are becoming a new channel for configuring compliance.
6. Other information
Registered address Via Aosta 4, 20155 Milan, Italy; founder Andrea Giannangelo. Joined team.blue in 2022 and is subject to direction and coordination of team.blue NV; parent of consentmanager, CookieFirst and Complianz. Fully remote team of about 150 people across 25 countries. Google-certified CMP partner and IAB-validated CMP; publishes an ISO certificate for 2026.
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