
1. Technology overview
Juan is a Philippine cloud accounting and tax platform formed in January 2025 when JuanTax, founded in 2017 as the first BIR-accredited electronic tax software provider, merged with Jaz Philippines. The accounting product is operated by Ten Elleven Manila Inc. and targets SMBs, accountants and bookkeepers struggling with BIR compliance and a shortage of accounting professionals.
Juan Accounting Software combines invoicing, AI bookkeeping branded Juan Magic, bank reconciliation from uploaded files, real-time ledgers, balance sheet and VAT reports, and generates BIR forms such as 2307, 2550M, 2550Q and 1701Q. Entries sync automatically to JuanTax, which files, amends and pays returns to the BIR and keeps a five-year backup of returns. The AI layer builds on Jaz's multi-agent system with agents specialized in local accounting and tax rules. Users include accounting firms such as Manaig, Manaig & Co. CPAs and Cebu Business Outsourcing Solutions.
2. Highlighted features & specifications
- Juan Magic: AI bookkeeping that categorizes and records transactions.
- BIR forms: Generates 2307, 2550M, 2550Q, 1701Q and other tax forms.
- JuanTax sync: Entries flow to JuanTax to file, amend and pay BIR returns.
- Invoicing: CAS-ready templates, due-date tracking and overdue reminders.
- Bank reconciliation and reports: File-based matching plus real-time ledgers, balance sheet and VAT reports.
- Accountant collaboration: Invite bookkeepers with set permissions on web and mobile apps.
3. Potential application
Vietnamese companies with a Philippine subsidiary or BPO operation can keep books and file BIR returns on Juan. Vietnamese accounting software firms can study Juan's model of linking AI bookkeeping to e-tax filing as a reference or partnership for regional expansion.
4. Benefits
Businesses move from invoice to BIR filing in one platform, without third-party add-ons for forms such as 2307 and 2550Q. AI bookkeeping and file-based reconciliation reduce manual entry for small accounting teams. A free plan covers invoicing and basic reports, paid plans start at PHP 2,000 per month with a 14-day trial, and unlimited transactions suit growing firms.
5. Market trends & opportunities
Tax authorities across Southeast Asia, including the BIR in the Philippines and Vietnam's tax department, are digitizing filing and e-invoicing, while many SMEs lack in-house accountants. Platforms that link bookkeeping directly to tax filing and use AI agents trained on local rules address this gap and support outsourced accounting firms.
6. Other information
JuanTax was founded in 2017 and was acquired by fintech Beppo in May 2024, which later sold the asset to Jaz Philippines. In January 2025 JuanTax and Jaz Philippines merged to launch Juan Accounting Software, led by co-founder and CEO Marvin Galang. The site lists Ten Elleven Manila Inc. and National Privacy Commission registration.
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