Kezzler Digital Product Passport

Kezzler AS is a Norwegian software company founded in Oslo in 2001. It provides a connected products platform that gives each item a unique digital identity, used for traceability, brand protection, consumer engagement and regulatory product passports.

Kezzler Digital Product Passport generates and manages passports from one product data set mapped to each regulation or market, with approval workflows, completeness checks and passport status tracking. Data can be entered manually or via open GS1-based APIs, and the on-pack QR code doubles as a consumer engagement and anti-counterfeiting channel. Customers include Roche, FrieslandCampina, Migros and Holzweiler.

• Unit-level IDs: Assigns a unique digital identity to each product.
• Regulation mapping: Maps one data set to rules per market.
• Approval workflow: Reviews passports before publishing.
• Completeness checks: Tracks passport status and data gaps.
• Open API: GS1-based API plus manual entry.
• Engagement QR: Uses the passport QR for consumers and anti-counterfeiting.

• A Vietnamese apparel manufacturer supplying passport data to European fashion brands. 2) A dairy or food brand using serialised QR codes for traceability and promotions. 3) A battery or electronics exporter preparing EU battery passports.

• One data set serves multiple passport regulations and markets. 2) Completeness checks and approvals reduce the risk of publishing incomplete passports. 3) The same QR code supports compliance, consumer engagement and counterfeit detection. 4) ISO/IEC 27001:2022 certification supports enterprise security requirements.

The EU ESPR and Battery Regulation introduce digital product passports, and the US FSMA 204 rule raises food traceability demands. Asian suppliers, including Vietnamese textile, footwear and battery manufacturers, will need passport-ready product data for brands selling into the EU.

Founded 2001 in Oslo, Norway. Participates in the EU CIRPASS-2 pilot. In 2025 it acquired the QR code business of Scanbuy (USA). Certified ISO/IEC 27001:2022. Holzweiler is preparing DPPs with Trimco Group.