
1. Technology overview
Lemnisk is an enterprise customer data platform company headquartered in Bangalore, India, with offices in Singapore, Dubai and Boston. It was co-founded by Subra Krishnan, Rinku Ghosh and Praveen D.S. and serves large banks, insurers, retailers, telecom operators and travel companies that need to unify customer data across channels and act on it in real time.
The platform combines a CDP with identity resolution, data ingestion, audience building and reverse ETL, a drag-and-drop journey orchestration builder and customer analytics for paths, funnels, cohorts and campaigns. Its Ramanujan AI engine predicts behaviour, scores customers in real time and generates copy and creatives, and an LLM audience builder creates segments from plain language. Messages are activated across email, SMS, RCS, WhatsApp, push, Google and Meta ads, and the platform connects to more than 200 tools such as Salesforce, Adobe, Braze, CleverTap and Twilio. Users include HDFC Life, AIA, Abu Dhabi Commercial Bank and Tawuniya.
2. Highlighted features & specifications
- Customer data platform: Unifies data with identity resolution, ingestion and reverse ETL.
- Journey orchestration: Builds cross-channel journeys with a drag-and-drop builder.
- Ramanujan AI: Predicts behaviour, scores customers in real time and generates content.
- LLM audience builder: Creates segments from natural language prompts.
- Omnichannel activation: Sends messages via email, SMS, RCS, WhatsApp, push and ad platforms.
- Customer analytics: Analyses paths, funnels, cohorts and campaign results.
3. Potential application
A retail group in Vietnam can unify loyalty, e-commerce and store data to predict customer lifetime value and target offers. An insurer can trigger renewal and cross-sell journeys over WhatsApp, SMS and email. A bank can feed call centre and app data into real-time scoring to reduce churn.
4. Benefits
Enterprises get a real-time, unified view of each customer across web, app, call centre and offline data. Predictive scoring and AI-generated content let marketers target high-value or at-risk customers faster. The platform works with existing marketing tools rather than replacing them, and its SOC 2, ISO 27001 and ISO 27018 certifications and bring-your-own-key encryption suit regulated industries.
5. Market trends & opportunities
Large retailers, banks and insurers are replacing batch CRM data with real-time CDPs that feed personalised journeys and AI scoring. Data protection rules are raising demand for CDPs with strong certifications and customer-managed encryption. In Southeast Asia, groups operating across retail, finance and insurance want a single customer view to cross-sell across their brands.
6. Other information
Lemnisk is headquartered in Bangalore with offices in Singapore, Dubai and Boston. Investors include Bajaj Financial Securities, Bharti Airtel, Artha Venture Fund, growX Ventures, LogX Ventures, Atrium Ventures and DSP Mutual Fund. It holds SOC 2, ISO 27001 and ISO 27018 certifications. Founding year is not stated on the website.
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