LitCommerce Multichannel Selling Tool

LitCommerce is a multichannel selling SaaS launched in 2021 in Hanoi, Vietnam, by the team behind LitExtension, a shopping cart migration service, and is part of LitGroup. It serves online brands and merchants, mainly selling to international buyers, who want to list and sell the same catalogue on several marketplaces without managing each seller centre separately.

The tool connects web stores on Shopify, WooCommerce, BigCommerce, Wix, Squarespace, Magento, Shopware and Shoplazza with marketplaces such as Amazon, eBay, Etsy, Walmart, TikTok Shop, Temu, Shopee, Reverb and Faire. It provides bulk listing and editing with templates, AI listings generated from product photos, price, stock and order sync every 15 minutes with channel rules, unified order management with ShipStation, and a product feed tool with more than 2,500 templates for over 300 ad and comparison platforms.

• Bulk listing: Creates and edits listings in bulk with reusable templates.
• AI listings: Generates listing content from product photos and optimises Etsy descriptions.
• Sync engine: Updates prices, stock, orders and SKUs every 15 minutes with channel rules.
• Order management: Centralises marketplace orders and links shipping through ShipStation.
• Product feeds: Exports feeds to more than 300 ad and comparison platforms in CSV, XML or JSON.
• Channel coverage: Connects Amazon, eBay, Etsy, Walmart, TikTok Shop, Temu and Shopee to major store builders.

A Vietnamese handicraft or home decor exporter with a Shopify store can list its catalogue on Etsy, Amazon and Walmart and keep stock synced. A fashion brand selling in the US can add TikTok Shop and Temu as new channels in bulk. An online retailer can push product feeds to Google Shopping and comparison sites for ads.

Merchants can open new marketplace channels from an existing web store catalogue in bulk instead of re-creating listings by hand. Automatic sync of prices, stock and orders reduces overselling across channels. LitCommerce reports more than 90 hours saved per month and over 50 million listings created. Pay-as-you-go plans and a free plan for the feed tool keep entry costs low for small brands.

Cross-border sellers increasingly spread sales across Amazon, Walmart, TikTok Shop, Temu and Etsy as well as their own stores, and new marketplaces open frequently. Managing listings and stock across them by hand is costly, so demand grows for lightweight multichannel tools. Vietnamese manufacturers and brands that export through global marketplaces are part of this trend, and LitCommerce is an example of a Vietnamese SaaS product sold mainly abroad.

Launched in 2021 in Hanoi, Vietnam, by the LitExtension team; powered by LitGroup and a member of the Vietnam E-Commerce Association (VECOM). Strategic partner of Walmart, TikTok Shop, SHOPLINE and Shoplazza; reached 45,000 users in 2024 and over 50,000 in 2025, with more than 70,000 users reported worldwide. Rated 4.8 on the Shopify App Store and G2.