
1. Technology overview
LiveRamp (NYSE: RAMP) is a data collaboration company headquartered in San Francisco, United States, with offices worldwide, according to its August 2026 press release; its pages do not state a founding year. It serves brands, retailers, financial services providers and healthcare innovators that need to connect and measure customer data across partners without exposing raw records.
The platform groups consumer insights, planning and activation, and measurement and optimization, with identity resolution and translation, a first-party identity engine, data enrichment, a data marketplace and clean room technology. In August 2026 it added Meta attribution and incrementality to Cross-Media Intelligence inside the LiveRamp Clean Room. Named customers include Hill's Pet Nutrition, Costco and Comcast.
2. Highlighted features & specifications
- Clean Room: privacy-safe collaboration and measurement on first-party data.
- Identity Resolution and Translation: connects identifiers across partners.
- Cross-Media Intelligence: unified measurement across CTV, programmatic, social, audio and Meta.
- Data Marketplace: access to partner and third-party data.
- Activation: sends audiences to media destinations.
- Agentic AI Orchestration: agent builder program for partner-built agents.
3. Potential application
A Vietnamese e-commerce platform running retail media can measure advertiser campaigns in a clean room. A bank can match customer lists with a media partner without sharing raw data. A multinational consumer brand in Vietnam can unify measurement across media channels.
4. Benefits
Combines data from many media partners in a clean room for de-duplicated attribution and incrementality measurement. Reporting is built on first-party data. Identity resolution connects records across partners. A data marketplace and 500+ partners (as stated on the site) widen available data.
5. Market trends & opportunities
Measurement is fragmenting across channels, and brands are shifting to clean rooms and first-party data collaboration as identifiers decline. Vietnamese and Southeast Asian retail media networks, banks and consumer brands building partner data programs face the same shift, although the site lists country sites for Australia and Japan rather than Vietnam.
6. Other information
Headquartered in San Francisco per its August 2026 press release; listed on NYSE as RAMP. ISO 27001, GDPR and SOC badges shown on the site. Country sites listed for Australia and Japan among others. Founding year is not stated on the pages fetched.
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