Luzmo Embedded Analytics

Luzmo NV, formerly Cumul.io, was founded in 2015 and lists locations in Leuven, Belgium and Brooklyn, United States. It serves software companies that need customer-facing dashboards and analytics inside their own products without building a reporting stack from scratch.

Luzmo Studio provides self-service dashboards, white-label UI and secure multi-tenant access that can be embedded in SaaS applications. The Luzmo Flex SDK offers composable analytics components for developers, while Luzmo IQ and AI agents answer natural-language questions using Luzmo's own query engine rather than LLM-generated SQL. A semantic layer, data connectors, custom charts, an embedded MCP server and an Agent API complete the platform. Customers include Grubhub, Lansweeper, Proximus, Showpad, Sellsy and Greenly.

• Luzmo Studio: Embedded self-service dashboards with white-label UI and multi-tenant security.
• Luzmo Flex SDK: Composable analytics components for building custom in-app experiences.
• Luzmo IQ: AI analyst that answers natural-language questions on any embedded dashboard.
• AI Context: Business definitions attached to datasets, columns and dashboards to guide AI answers.
• Semantic layer and connectors: Shared definitions and connectors to common databases and warehouses.
• MCP server and Agent API: Analytics usable from Claude, ChatGPT, Slack and custom bots.

A Vietnamese POS or ERP vendor can embed sales dashboards for each merchant with tenant-level security. A logistics platform can let shippers ask Luzmo IQ about delivery performance in plain language. An HR software company can add workforce analytics for client companies.

Software vendors ship customer-facing dashboards and AI answers without building an analytics stack in-house; Lansweeper says Luzmo let it skip about three years of development. One plan includes all features, including white-label, self-service and AI, from the start. Answers are grounded in a query engine, avoiding hallucinated SQL. Luzmo states SOC 2 Type 2 and GDPR compliance.

SaaS buyers now expect built-in reporting and AI assistants inside the products they use, and vendors compete on these features. Southeast Asian SaaS companies serving retail, logistics and HR customers face the same pressure while having limited engineering capacity for analytics.

Luzmo NV (formerly Cumul.io) was launched in 2015 and lists addresses in Leuven, Belgium and Brooklyn, USA. It states SOC 2 Type 2 and GDPR compliance and is rated 4.6/5 on G2 and Capterra from 100+ reviews.