MEQ Camera and Probe Meat Grading

MEQ Solutions is an Australian company founded in 2016 in Adelaide that measures red meat quality and yield objectively. It targets the meat industry's reliance on subjective visual grading.

Its range includes MEQ Probe, MEQ Camera, MEQ Live and MEQ Insights, combining hardware with AI software to give real-time data on beef quality, yield and eating attributes. The MEQ Camera app was reported as USDA-certified for beef grading. Customers named on the site include Gundagai Meat Processors, Harmony Agriculture & Food and JBS Australia.

• MEQ Probe: Handheld probe measuring meat quality attributes.
• MEQ Camera: Camera-based AI beef grading certified by USDA.
• MEQ Live: Real-time measurement data at the processing line.
• MEQ Insights: Analytics on quality and yield data.
• MSA compliance: Support for Meat Standards Australia grading.

A Vietnamese beef importer could verify grade and yield of incoming carcasses. A large slaughterhouse could sort carcasses by objective quality. A premium restaurant supplier could back its product claims with measured data.

Replaces subjective manual grading with objective measurement of quality and yield. Real-time data supports pricing and sorting decisions at processors. The camera app holds USDA certification for beef grading, and the product is commercially deployed across three continents according to coverage of the funding.

Red meat trade is moving toward objective, data-based grading to price quality fairly. Vietnam imports beef and processes meat for export, so slaughterhouses and importers can use standardised grading data. Australia, New Zealand, Brazil and the US are the company's stated growth markets.

Founded 2016 in Adelaide, Australia (headquarters city not stated consistently in coverage). Raised a Series A of about 23 million AUD (15 million USD) in December 2025 led by Insight Partners.