Mergdata Farmer Data Platform

Farmerline is a company that helps smallholder farmers in West Africa grow their incomes through quality inputs, training and market access. The website states that it launched in 2013 and lists offices in Kumasi (labelled HQ), Accra, Tamale and Wa in Ghana and Abidjan in Cote d'Ivoire.

Its Mergdata platform is a cloud-based data intelligence system sold to agribusinesses, NGOs and governments. It offers customizable modules, local-language support and an offline mode for low-connectivity areas, and the company reports 2.3 million farmers reached across partner programmes.

• Cloud platform: web-based system for managing farmer and programme data.
• Customizable modules: data collection forms adapted to each programme.
• Local languages: interface and collection in local-language options.
• Offline mode: data capture in low-connectivity areas.
• Mapping and traceability: geolocation work such as shea tree mapping.
• Input and market access: quality inputs, training and commodity buying for farmers.

Vietnamese coffee or pepper exporters could collect plot-level data from supplier farmers for compliance reporting. Cooperatives running donor programmes could use offline data capture in remote highlands. Input distributors could track farmer reach by region.

Collects farmer and farm data in areas with weak connectivity. Lets agribusinesses and NGOs run programmes in local languages. Supports traceability and geolocation evidence for deforestation-related regulation. The company reports support for over 3,000 partners in 50 countries.

Deforestation-related import rules such as the EU regulation raise demand for farm-level geolocation and traceability data. Exporters of coffee, cocoa, rubber and pepper in Vietnam face the same evidence requirements. Programme sponsors increasingly ask for verified smallholder data.

Launched in 2013; offices in Kumasi, Accra, Tamale, Wa (Ghana) and Abidjan (Cote d'Ivoire). September 2025 shea tree mapping project with Global Shea Alliance and New Markets Lab. Also runs a Fellowship Program.