Metric E-commerce Market Analytics

Metric is an e-commerce data platform run by Data Science Joint Stock Company (Cong ty Co phan Khoa hoc Du lieu), based in Cau Giay, Hanoi, Vietnam. It gives brands, distributors and marketplace sellers market data that marketplaces do not publish, such as category size, competitor sales and product trends on Vietnamese marketplaces.

The platform collects and processes marketplace data at large scale, with more than 1,200 billion e-commerce data points and over 350 million products and 150,000 brands updated daily. Products include Metric Analytics for keyword-based market, category, trend and competitor analysis; Metric Market Research reports built with big data, AI and category experts and delivered as Excel, PDF or dashboards; SmartBI, which combines sales, marketing, traffic and finance data with an ads and content module; and Metric Certificate for best-selling product certification. Users include Unilever, Shiseido, Guardian, DKSH and Thien Long.

• Market analytics: Shows market size, categories, trends and competitors on Vietnamese marketplaces by keyword.
• Competitor tracking: Monitors competing shops and products with daily updated data.
• Market research reports: Delivers in-depth category studies as Excel, PDF or dashboards.
• SmartBI: Integrates sales, marketing, traffic and finance data with an ads and content module.
• Best-seller certificate: Issues one-year Metric Certificates for top-selling products.
• Market reports: Publishes quarterly and annual reports on Shopee, Lazada, Tiki and TikTok Shop.

A cosmetics brand can compare category growth on Shopee and TikTok Shop before deciding where to launch a new line. A distributor can track competitor pricing and best-selling SKUs to plan imports. A consumer goods company can use SmartBI to combine marketplace sales, ad spend and finance data for monthly reviews.

Brands can size categories and track competitor sales on marketplaces before launching or pricing a product, instead of relying on guesswork. Market research reports arrive in ready formats for management decisions. SmartBI puts sales, marketing, traffic and finance data for e-commerce into one view. Metric says more than 1,500 brands work with it.

Vietnamese marketplace sales keep growing while the number of active shops is shrinking, so competition is concentrating among stronger brands and official stores. TikTok Shop has taken share quickly from Shopee, which makes channel and category decisions harder. Brands therefore rely more on independent marketplace data and business intelligence rather than platform-provided dashboards alone.

Operated by Data Science Joint Stock Company, HH2 Building, Duong Dinh Nghe, Cau Giay, Hanoi. Silver prize at Make in Vietnam 2022 and second prize at Nhan Tai Dat Viet 2023. Its market reports are widely cited by Vietnamese media. Founding year is not stated; the website cites more than six years of accumulated data.