Milieu MiHQ Survey & Decision Intelligence Platform

Milieu Insight is a decision intelligence company founded in 2018 that combines consumer data, research and AI for brands in Southeast Asia and beyond. It addresses the slow, costly process of commissioning traditional market research when companies need fast answers about consumers in several markets.

MiHQ, formerly Canvas, runs quantitative research end to end: drag-and-drop survey design with routing, collaborative editing, distribution, real-time fieldwork monitoring, significance testing, cross-market analysis and reporting. AI analyses open-ended answers in seconds, and results can be linked to millions of pre-collected profiling data points. It draws on Milieu's own panel in Singapore, Malaysia, Thailand, the Philippines, Indonesia and Vietnam, plus partner panels in over 150 countries. Related products include MiAudience, MiReports, MiBus and MiBrand.

• Survey builder: Drag-and-drop design with visual respondent pathways, routing and real-time collaboration.
• Fieldwork monitoring: Distribution and live tracking of responses during data collection.
• Built-in analysis: Significance testing, cross-market comparison and consumer deep-dives.
• AI open-end analysis: Summarises and codes open-ended responses in seconds.
• Proprietary panel: Own panel in six Southeast Asian markets including Vietnam, plus partners in 150+ countries.
• Syndicated data: MiAudience, MiReports, MiBus quick pulses and MiBrand brand tracking.

A Vietnamese consumer brand can test packaging or pricing concepts with local panellists within days. An EV or fintech company can compare Vietnamese consumer attitudes with Thailand and Indonesia before regional expansion. A bank can track brand health quarterly against competitors.

Brands can design, field and analyse a multi-country survey in one platform instead of coordinating several agencies. AI codes open-ended answers in seconds, cutting manual coding work. The company reports 1.5M+ panellists, 500+ clients and coverage of 50+ markets, and states it is ISO 27001 certified for information security. Pricing is tailored to markets, sample size and products.

Companies expanding across Southeast Asia need comparable consumer data from several markets quickly, and are shifting from long agency projects to self-serve research platforms with AI analysis. Vietnam is one of the region's fastest-changing consumer markets, with rapid shifts in e-commerce, electric vehicles and spending habits.

Founded in 2018. Leadership includes Group CEO Sundip Chahal, Group COO Gaurang Kotak, Group CTO Francis Chan, Southeast Asia CEO Cindy Pang and UK CEO Kerry McLaren. States ISO 27001 certification. Logos shown include Google, Microsoft, Unilever, P&G, Grab and Visa.