
1. Technology overview
Minew is a Shenzhen-headquartered manufacturer of Bluetooth beacons, sensors and IoT gateways founded in 2007 and listed under stock code 920374. It offers OEM, ODM and JDM services and says it has shipped more than 300 million devices globally, giving solution providers and integrators ready-made hardware for tracking assets and people.
The asset tracking range includes super-tiny BLE tags (MTB09/MTB10), temperature and vibration tags, pallet trackers, a printable BLE smart label, an ambient-light-harvesting tag and LoRaWAN GPS trackers. Gateways cover Wi-Fi, Ethernet/PoE, LTE and LoRaWAN, while personnel products include location badges, helmet tags and panic buttons. Devices connect to the TagCloud platform or to third-party platforms via SDKs and APIs.
2. Highlighted features & specifications
- BLE asset tags: super-tiny, sensor and pallet tags for large-scale tagging of goods and equipment.
- Smart labels: printable BLE labels and a 5G shipping label for parcels and returnable packaging.
- Multi-backhaul gateways: Wi-Fi, PoE, LTE and LoRaWAN gateways with edge filtering and offline buffering.
- Personnel safety devices: location badges, helmet tags and BLE or LoRaWAN panic buttons.
- LoRaWAN GPS trackers: battery and solar-powered trackers for outdoor assets.
- TagCloud and SDKs: device management platform plus SDKs and APIs for third-party integration.
3. Potential application
A Vietnamese system integrator can bundle Minew tags and gateways with its own software to track medical equipment in hospitals. A garment factory can tag trolleys and tools with BLE labels to reduce search time. A construction contractor can use helmet tags and LoRaWAN gateways to monitor worker presence on large sites.
4. Benefits
Integrators get a broad, certified hardware portfolio from one supplier, from beacons to gateways, reducing sourcing effort. Tags such as the MTB08 offer around 3-year battery life and the MTB11 harvests ambient light to avoid battery replacement. OEM and ODM services allow private-label devices, and ISO 9001, CE, FCC and Bluetooth SIG qualification ease market entry.
5. Market trends & opportunities
Low-cost BLE tags and labels are making item-level and pallet-level tracking economical, while LoRaWAN extends coverage to yards and outdoor sites. Worker safety rules push factories and construction sites toward wearable location devices. Southeast Asian integrators increasingly source certified white-label hardware to build local asset tracking offerings.
6. Other information
Minew was founded in 2007 and is headquartered in Shenzhen, China. It listed on NEEQ in 2017 and on the Beijing Stock Exchange in 2022 (stock code 920374). It holds ISO 9001, ISO 14001 and ISO 45001 and is a member of Bluetooth SIG, LoRa Alliance and FiRa Consortium.
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