Moving Walls Retail Media DOOH Platform

Moving Walls Pte Ltd is a Singapore-based out-of-home media platform company. Its website describes a cloud platform that connects OOH advertising across markets, covering audience discovery, booking, activation and measurement. The founding year is not stated.

The suite includes MW Planner, MW Measure, MW Activate (DSP), MW Science and MW Market, a self-serve marketplace. A retailer-facing offer supports retail media sites. Regional customers listed include AirAsia, Grab, Foodpanda, Lalamove and Fair Price.

• MW Planner: audience discovery and campaign planning.
• MW Measure: audience measurement for OOH and retail media sites.
• MW Activate: DSP for DOOH campaign execution.
• MW Market: self-serve marketplace to book DOOH campaigns.
• MW Science: analytics and attribution.
• For Retailers: solution area for monetising retail screens.

A Vietnamese retail brand can plan and book mall and transit screens near stores. A mall operator can list screens for programmatic sale. An FMCG brand can measure audience reach of outdoor campaigns.

Covers booking, activation and measurement in one platform. Self-serve booking removes the need for a media agency. Audience measurement supports proof of campaign reach. Works across Southeast Asian markets from a Singapore base.

Retailers across Southeast Asia are using digital out-of-home screens to reach shoppers beyond store walls, while advertisers want programmatic, measurable buying. Self-serve DOOH marketplaces lower the entry barrier for smaller brands.

Headquartered at 14 Robinson Road, Singapore. Site states a US patent for its Moving Audiences technology and technology partners including LG Electronics, BrightSign and Solum.