Omnichat AI Social CRM & Social CDP

Omnichat is a conversational commerce company founded in 2017 by Alan Chan, with offices in Hong Kong, Singapore, Kuala Lumpur and Taipei. It helps brands turn website visitors and social followers into buyers through real-time chat on the messaging apps their customers already use, instead of handling each channel in a separate tool.

The platform connects the WhatsApp Business Platform, LINE, Facebook Messenger, Instagram, WeChat, TikTok and website live chat in one inbox. On top of it sit a Social CDP that unifies chat profiles, marketing modules such as broadcasts, customer journeys, coupons, interactive games and cart remarketing, WhatsApp catalog, payment and loyalty CRM, and OMO sales tools for store staff. The Omni AI suite adds AI agents for shopping, sales and support and a generative campaign builder. Customers include Dyson, Samsung, Sa Sa, Starbucks, FILA and DFI Retail Group.

• Unified inbox: Handles WhatsApp, LINE, Messenger, Instagram, WeChat, TikTok and web chat in one place.
• Social CDP: Builds a single customer profile from chat interactions for segmentation.
• Campaign tools: Runs broadcasts, customer journeys, coupons, interactive games and cart remarketing.
• WhatsApp commerce: Offers catalog, payment, Flows and a loyalty CRM inside WhatsApp.
• OMO sales: Lets store staff sell over chat with performance tracking and roster management.
• Omni AI agents: Provides AI agents for shopping, sales and support plus a generative campaign builder.

A cosmetics chain in Vietnam can let store advisors serve customers over Messenger and Instagram and track sales by advisor. A fashion brand can recover abandoned carts with automated chat reminders and coupons. A regional retailer with stores in several Southeast Asian countries can run loyalty campaigns on WhatsApp and LINE from one dashboard.

Brands manage marketing, sales and service on every messaging channel from one system and one customer profile. Published case studies report 400% year-on-year website sales growth for Sa Sa, a 30% higher booking rate for Benefit Cosmetics and 3.5 times website conversion for FILA. Store staff can sell over chat and be tracked on performance, linking online conversations to offline sales.

In Asia, shoppers increasingly ask questions, receive offers and complete purchases inside messaging apps rather than on websites. Retailers want to own first-party customer data from these conversations and to automate replies with AI agents as chat volumes grow. In Southeast Asia, where social and chat commerce are widespread, brands need one platform that ties chat, loyalty and store sales together.

Omnichat was founded in 2017 by Alan Chan and has offices in Hong Kong, Singapore, Malaysia and Taiwan. It raised USD 0.8 million from AppWorks Ventures and a USD 1.8 million pre-A round. It is an official WhatsApp Business Solution Provider, a Meta Business Partner and a LINE Biz-Solutions technology partner, and displays ISO 27001 certification. The company says it serves more than 5,000 brands.