
1. Technology overview
OnAsset Intelligence, Inc. is a shipment visibility company headquartered in Fort Worth, Texas, founded in the early 2000s to build the first aviation-compliant cellular tracking device approved for aircraft use. It focuses on always-on visibility for pharmaceutical, food and beverage, high-value and critical shipments, and reports 17 patents and tens of millions of tracked shipments.
Its trackers range from the Sentinel Flex Tag, a single-use smart label launched in 2025 with zinc or lithium battery options, to the modular Sentinel 100 series, Sentinel 200 and the long-life Sentry 600 FlightSafe. Devices offload data automatically to SENTRY gateways in the OnAsset Global Intelligence Network, which links 400+ airports, transport hubs and thousands of customer sites with coverage claimed in 180+ countries. Data is analysed by Insight AI and LISA, an AI shipping agent that flags issues. Customers include airlines, logistics firms and pharma shippers.
2. Highlighted features & specifications
- Sentinel Flex Tag: Single-use airline-approved smart label with zinc (about 4-6 weeks) or lithium (up to 12 months) battery.
- Sentinel 100 series: modular sensor, logger and anchor units for condition monitoring and connectivity.
- Sentry 600 FlightSafe: long-life, high-capacity tracker for complex, high-value shipments.
- SENTRY gateways: plug-and-play gateways that connect to devices and offload data automatically.
- Global Intelligence Network: coverage at 400+ airports and transport hubs, claimed in 180+ countries.
- Insight AI and LISA: AI shipping agent that monitors shipments continuously, flags issues and generates insights.
3. Potential application
- A Vietnamese pharma importer can tag air shipments of biologics from Europe and follow temperature and location through transit airports.
- A freight forwarder at Tan Son Nhat or Noi Bai can offer monitored air cargo services for high-value goods.
- A fruit or coffee exporter can attach single-use labels to export consignments and document conditions for buyers.
4. Benefits
- Aviation-compliant trackers can stay active on aircraft, giving condition and location data across air legs where many devices must switch off.
- A peel-and-stick single-use label lowers the cost and effort of adding visibility to individual pharma or food shipments.
- Gateways at 400+ airports and hubs collect data automatically, so shippers need no own infrastructure at handover points.
- Insight AI and the LISA agent highlight exceptions so teams can intervene before product is lost.
5. Market trends & opportunities
Air cargo for pharmaceuticals, biologics, organs and perishables needs continuous condition data, while airlines restrict which electronic devices may transmit in flight. Cheap single-use smart labels and shared gateway networks are replacing costly reusable trackers. With Southeast Asian air cargo and pharma imports growing, airport-based visibility networks become relevant for regional forwarders and shippers.
6. Other information
OnAsset Intelligence, Inc. is headquartered at 4108 Amon Carter Blvd, Fort Worth, Texas, with a UK sales contact, and was founded in the early 2000s. It reports 17 patents. Partnerships announced in 2026 include Peli BioThermal (smart shippers, LogiPharma 2026), Unilode Aviation Solutions (ULD visibility) and Organ Recovery Systems.
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