
1. Technology overview
OpenUp provides workplace mental well-being support and is registered as OpenUp B.V. in the Netherlands; its founder is Gijs Coppens and the press release is datelined Amsterdam. It targets burnout and limited access to professional help, which the company says affects nearly 30% of employees across Europe.
The platform combines 1:1 sessions with psychologists and coaches, group sessions and masterclasses (Spaces), self-guided learning and an AI well-being coach. An HR layer adds a 24/7 support line, a confidential advisor and on-site health checks, with an HR dashboard for reporting. The company says it serves more than 2,000 organisations and 600,000 employees and their families.
2. Highlighted features & specifications
- 1:1 care: sessions with psychologists, coaches and other professionals in 45 languages.
- Spaces: group sessions and masterclasses for employees.
- AI well-being coach: helps employees talk through concerns and find the right support.
- HR duty of care: 24/7 support line, confidential advisor and on-site health checks.
- HR dashboard: reporting and insights for HR and People teams.
- My OpenUp apps: employee access through iOS and Android apps.
3. Potential application
A foreign-invested manufacturer in Vietnam could offer multilingual counselling to expatriate and local staff. An outsourcing or IT services firm could use group sessions and the AI coach to address burnout in large teams. An HR department could use the dashboard to track usage across offices.
4. Benefits
Unlimited sessions for every employee without approvals, according to the company. Care is offered in 45 languages by more than 250 professionals. The HR dashboard gives employers usage insight, and ISO 27001 and NEN 7510 certification supports data protection requirements.
5. Market trends & opportunities
Employers in Europe face rising burnout and long waits for mental health care, and are moving from reactive EAPs to proactive, always-available support. Multilingual delivery suits multinational workforces, a need that is also growing among foreign-invested firms in Vietnam and Southeast Asia.
6. Other information
OpenUp B.V., Netherlands; operates in the Netherlands, Germany, the UK, France and Belgium. Raised EUR 20 million in March 2026 from Smartfin and Rubio Impact Ventures. ISO 27001 and NEN 7510 certified.
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