Partipost Influencer & Social Commerce Marketing Platform

Partipost is an influencer marketing startup founded in 2016 and based in Singapore. It helps brands and agencies generate word-of-mouth on social media through nano, micro and macro influencers, and operates in eight Asian markets: Singapore, Taiwan, Indonesia, Malaysia, the Philippines, Hong Kong, Vietnam and Thailand.

Brands publish campaigns on the Partipost Platform, where they set requirements and budgets and track posts and results. Influencers join through the Partiposter mobile app, choose campaigns, submit content for approval, post on their social accounts and withdraw earnings. Larger businesses can use the Creator Growth Engine for performance-based campaigns that test and scale content for ROI, while SMEs can use the self-service Smart Campaign Builder. The company reports a network of over 1.5 million influencers and customers such as Dettol, 99 Speedmart, Godiva and Laneige.

• Partipost Platform: Creates influencer campaigns and tracks posts, budgets and analytics.
• Creator Growth Engine: Runs performance-based campaigns that test and scale content for ROI.
• Smart Campaign Builder: Lets SMEs set up campaigns on their own.
• Partiposter app: Lets influencers browse campaigns, submit content and receive payouts.
• Influencer network: Provides access to over 1.5 million nano, micro and macro influencers.
• Multi-market reach: Runs campaigns across eight Asian markets including Vietnam.

A Vietnamese skincare brand can launch a product with hundreds of nano influencers posting reviews in the same week. An FMCG company can run the same campaign across Vietnam, Thailand and Indonesia from one dashboard. A local SME can use the self-service builder to test influencer marketing on a small budget.

Brands can reach many trusted nano and micro influencers at once instead of negotiating with individual creators. Campaign tracking and analytics show posts and performance in one dashboard. The self-service builder lets SMEs start campaigns with small budgets, while performance-based programmes tie spending to results. In Vietnam the company reports more than 5,000 local influencers and over 300 campaigns.

Social commerce in Southeast Asia depends heavily on creator content, and consumers trust recommendations from ordinary users more than brand advertising. Brands are shifting influencer budgets toward many smaller creators and toward performance-based payment. Vietnam is one of the fastest-growing social commerce markets in the region, driven by TikTok Shop and Facebook selling.

Partipost was founded in 2016 in Singapore by CEO Jonathan Eg, according to a July 2025 profile by Aspire. It operates in eight Asian markets, including Vietnam, where it lists clients such as Jinro and Reckitt Benckiser. In 2025 it published a report on influencer marketing in social commerce covering more than 300 brands and 2,000 consumers.