Permutive Data Collaboration Platform

Permutive is a data collaboration and activation company for publishers, advertisers, agencies and retail media, with offices in London and New York listed on its site and a UK entity, Permutive Ltd, named in its privacy notice. It addresses the loss of third-party identifiers by letting parties work on first-party data without exposing personal information.

The platform combines a data management platform, a data clean room, curated audiences and Halo agents. The clean room lets advertisers work with 150+ publishers without sharing PII, moving data or writing code, and processing stays within the customer's own cloud environment. Named customers include Bauer Media Group and Sky.

• Data Clean Room: advertisers work with 150+ publishers without sharing PII or writing code.
• Data Management Platform: cohort, identity and contextual signal targeting.
• Curated Audiences: curation of audiences across partners.
• Halo agents: AI agents for audience management, planning and optimization.
• Zero data movement: processing runs within the customer's own cloud environment.
• Unified activation: one workflow to activate audiences across partners.

A Vietnamese news publisher can package first-party audiences for brand advertisers without exposing readers' data. An e-commerce retail media network can match advertiser customer lists in a clean room. A brand can measure campaign outcomes across several publishers.

Lets advertisers and publishers collaborate on audiences without sharing PII or moving data. Zero data movement inside the customer's cloud supports privacy compliance. Site-reported results include a 55% reduction in cost per acquisition for advertisers and a 75% revenue increase for publishers. A single workflow covers activation across partners.

Cookie deprecation and privacy regulation push publishers and advertisers toward clean rooms and first-party data collaboration, while AI agents begin to automate media buying. Vietnamese and Southeast Asian publishers, e-commerce retail media networks and brands face the same shift as they build owned audience data.

Offices in London and New York listed on the site; privacy notice names Permutive, Inc. and Permutive Ltd. SOC badge shown on the homepage. Founding year is not stated on the pages fetched.