
1. Technology overview
Plum is an employee health benefits platform in India, founded in 2019 and based in Bengaluru, with insurance products offered through Plum Benefits Insurance Brokers Pvt Ltd, an IRDAI-registered broker. It serves more than 6,000 organisations and 600,000 employees and has processed over 550,000 claims.
The platform covers group health, term life and personal accident insurance, plus healthcare for teams such as telehealth, health checkups and mental health. HR gets benefits management, real-time claims analytics and budgeting, while employees use an app with cashless claims, tele-consultation, wellness perks and a PolicyGPT chat, with APIs to insurers and HRIS tools.
2. Highlighted features & specifications
- Group insurance: group health, term life and personal accident cover with FlexCare.
- Healthcare for teams: care programs, telehealth, health checkups and mental health.
- Claims analytics: real-time claims tracking for HR and finance.
- Employee app: cashless claims, tele-consultation, wellness perks and PolicyGPT chat.
- Benefits management: endorsement of employees and family members.
- Integrations: APIs with insurers and HRIS tools.
3. Potential application
A Vietnamese insurance broker could study the claims-automation model for group clients. A technology company could combine group insurance with telehealth and mental health benefits in one app. A finance team could use claims analytics to budget health benefits.
4. Benefits
Reports a claims NPS of 79 and a median cashless hospital discharge time of 47 minutes. States that 78% of claims are resolved without human intervention and median reimbursement settlement takes 1.5 days. Gives HR real-time claims analytics and finance-friendly budgeting. Holds ISO 27001, SOC 2 Type 2 and GDPR certification.
5. Market trends & opportunities
Employers in emerging Asian markets are shifting from basic group insurance to benefits that include prevention, telehealth and mental wellness, with claims experience as a key differentiator. Vietnam's SMEs and tech firms face a comparable shift, and Plum's model offers a reference for local insurtech and brokers.
6. Other information
Founded 2019, Bengaluru, India. Series B of USD 21 million in March 2026 led by Peak XV Partners, with Tanglin Venture Partners and GMO Venture Partners. Insurance offered through an IRDAI-registered direct broker (registration no. 897). Founders Abhishek Poddar and Saurabh Arora.
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