1. Technology overview
Preset offers AI-native business intelligence built on Apache Superset and says it was founded by the original creator of Apache Superset. The footer lists a San Francisco address, and the pages fetched do not state its founding year.
Products include Preset Cloud, Managed Private Cloud, on-prem Certified Superset, embedded dashboards and an API. Features include a drag-and-drop interface, SQL IDE, managing assets as code, a Preset Chatbot for conversational analytics on the semantic layer, and Preset MCP. Linked customer stories include Agoda, OpenTable and Flywire.
2. Highlighted features & specifications
- Dashboards: Drag-and-drop interactive dashboards.
- SQL IDE: Ad hoc queries.
- Assets as code: Manage Superset assets in code.
- Preset Chatbot: Conversational analytics on the semantic layer.
- Preset MCP: Connects MCP-compatible AI clients.
- Embedded dashboards: Embedding and API for products.
3. Potential application
A travel platform dashboarding bookings. An e-commerce firm migrating from a costly BI tool. A fintech embedding merchant analytics.
4. Benefits
Built on open-source Apache Superset, which reduces lock-in. A free starter tier is offered. Cloud, private cloud and on-prem options fit different security needs. Conversational analytics reduces dependence on analysts.
5. Market trends & opportunities
Organisations are moving from static dashboards to conversational analytics on governed metrics. Vietnamese travel, e-commerce and fintech firms using open-source data stacks can adopt Superset-based BI.
6. Other information
Announced Agor Cloud open beta on 2026-10-13. Investors include Andreessen Horowitz, Fathom Capital and Redpoint Ventures; a Series B of 35.9M USD was reported in 2021.
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