
1. Technology overview
ReelData is an aquaculture AI company based in Halifax, Nova Scotia, Canada, focused on land-based fish farming in smolt, post-smolt and on-growing production. It tackles the cost of manual weigh-ins, feed waste and handling stress in recirculating aquaculture systems (RAS) and flow-through farms.
The ReelWeight biomass camera is submerged in a tank, records thousands of passing fish and uses AI to estimate individual weights and a full weight distribution within hours, without netting or stopping feeding. ReelAppetite estimates real-time appetite and adjusts feed levels, ReelVision cameras monitor behaviour and count pellets, and ReelStress and ReelHealth flag stress triggers and health issues. Users include land-based salmon, trout and kingfish producers in Europe and the Americas.
2. Highlighted features & specifications
- ReelWeight: submerged AI camera that estimates per-fish weight and biomass distribution within hours.
- ReelAppetite: automated smart feeding that adjusts feed levels to real-time appetite.
- ReelVision: AI cameras that monitor fish behaviour, count feed and double as standard IP cameras.
- ReelStress: flags stress triggers from feeding and water-quality data.
- ReelHealth: uses biomass imaging to detect stress, maturation and disease signs.
- Secure reporting portal: current and historical biomass reports in one login.
3. Potential application
- RAS hatcheries and nurseries tracking fingerling growth and grading without netting.
- Land-based farms for high-value species automating feeding to cut feed cost.
- Seafood groups piloting RAS investing in AI biomass data for production planning.
4. Benefits
- Removes manual weigh-ins and the handling stress and mortality linked to them.
- Reduces feed waste by matching feed to real-time appetite and current biomass.
- Supports faster decisions on feeding, grading, health and harvest timing with daily data.
- The company states that ReelWeight can raise production capacity by up to 1.5 times.
5. Market trends & opportunities
Land-based recirculating aquaculture is expanding to secure fish supply close to markets with lower water use, but high capital and feed costs make precise biomass and feed control essential. In Vietnam, RAS is being adopted for hatcheries and high-value species, creating demand for automated monitoring that avoids handling fish.
6. Other information
ReelData is based in Halifax, Canada, with a Norwegian presence and a contractor in Chile. Its intelligent camera system launched in 2024. Customers and trial partners include Samherji, Atlantic Sapphire, The Kingfish Company, Salmon Evolution, Invermar, Laxey and Fifax; it also has a strategic partnership with Farm in a Box.
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