
1. Technology overview
rfxcel Corporation is a US track-and-trace software company founded in 2003 and acquired by Italy's Antares Vision Group in 2021; since late 2022 it operates as Antares Vision Group Supply Chain Visibility Solutions while keeping the rfxcel brand and website. It serves regulated supply chains such as pharmaceuticals and food.
The rfxcel Traceability System generates and assigns serial and lot numbers, encodes them as barcodes, DataMatrix or RFID tags, and manages compliance and the tracing of raw materials, food and beverages and finished goods. Additional modules cover cold chain monitoring, consumer engagement and brand protection. It runs on a single-tenant cloud and exchanges data with trading partners in their required formats.
2. Highlighted features & specifications
- Serialisation: Generates and assigns serial and lot numbers.
- Data carriers: Encodes IDs as barcodes, DataMatrix or RFID.
- Compliance management: Supports pharma serialisation and FSMA food rules.
- Material tracing: Tracks raw materials through finished goods.
- Cold chain: Monitors conditions of sensitive products.
- Brand protection: Supports authentication and consumer engagement.
3. Potential application
- A Vietnamese pharmaceutical manufacturer serialising packs for export markets. 2) A food exporter meeting FSMA 204 data requirements for US buyers. 3) A cold chain distributor monitoring vaccine or biologic shipments.
4. Benefits
- One system covers serialisation, compliance and traceability from materials to finished goods. 2) A single-tenant cloud isolates each customer's data. 3) Partner-specific data formats ease exchange across trading networks. 4) Cold chain and brand protection modules extend use beyond compliance.
5. Market trends & opportunities
Drug serialisation and EU alert management requirements are expanding, and food traceability rules such as FSMA 204 add pressure on processors. Pharmaceutical and food manufacturers in Vietnam that supply regulated markets need serial-level data and partner connectivity.
6. Other information
Founded 2003 in the USA; joined Antares Vision Group (Italy) in 2021 and now operates as its supply chain visibility unit. Antares Vision Group is already listed on BambuUP as an organisation.
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