
1. Technology overview
Roxell is a maker of automated poultry and pig farm equipment founded in 1967 in Belgium and headquartered in Maldegem. It has been a subsidiary of CTB, Inc. since 1999, has production sites in Anderson (USA) and Klang (Malaysia), and sells through about 160 distributors in 90 countries.
The Advanced Connected Environment is a digital layer for Roxell smart products built on four blocks: Roxell products, 24/7 access, data collection and storage, and analysis and insights. The iQon controller acts as a house computer managing feeding, drinking, heating and ventilation, with smart sensors capturing house data, an iQon app for monitoring and alarms, and data stored locally or in the cloud.
2. Highlighted features & specifications
- Central house control: iQon controller manages feeding, drinking, heating and ventilation.
- Smart sensors: capture data generated inside the house.
- iQon app: tracks house activity and shows alarms.
- Remote access: control from mobile devices, tablets or laptops.
- Data storage: secure storage on a local server or in the cloud.
- Alarm compatibility: integrates with alarm centers and the wider 360 degree product range.
3. Potential application
Closed-house broiler and layer farms in Vietnam can centralize ventilation, feeding and alarms under one controller. Integrators with many sites can monitor houses remotely, and new pig houses can adopt the connected controller as it extends to the pig segment.
4. Benefits
Data-driven decisions improve efficiency and reduce labor through insights. Smart products lower maintenance costs, with data analysis supporting preventive maintenance. Remote access from mobile, tablet or laptop lets farmers track house activity and alarms from anywhere.
5. Market trends & opportunities
Poultry and pig producers are adopting connected house controllers to cut labor and respond to alarms remotely as farms scale up. Roxell is extending iQon to pig houses, and its Malaysian site gives it a regional base for Southeast Asian customers.
6. Other information
Founded in 1967 in Belgium, renamed Roxell in 1990, subsidiary of CTB, Inc. (Berkshire Hathaway group) since 1999; Malaysia site since 2009; acquired Holland Heater in 2021; annual turnover around 100 million euros; about 160 distributors in 90 countries.
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