Salsify

Salsify is a Boston, Massachusetts-based software company founded in 2012 that provides a Product Experience Management (PXM) platform for brands and retailers who need to centralize and syndicate product content across many digital commerce channels; the company was acquired by private equity firm Cinven and continues to operate under the Salsify brand and product line.

The platform lets teams manage a single source of product data, enrich it with rich media and specifications, and push it to retailer sites, marketplaces and search engines through a syndication module, while a digital shelf analytics module tracks listing performance; customers include Nestle, Kraft Heinz, L’Oreal and Puma.

1. PIM: central repository for product data, attributes and digital assets.

2. Syndication: push approved content to retailer and marketplace channels.

3. Enhanced Content: build rich product pages with comparison charts and video.

4. Digital Shelf Analytics: monitor content compliance and ranking by retailer.

5. GDSN Data Pool: exchange standardized product data with trading partners.

6. Catalog Sites: publish supplier-facing catalog microsites.