Shopware Open Commerce Platform

Shopware is an open commerce platform vendor founded in 2000 by Stefan Hamann and Sebastian Hamann, with its headquarters in Schoeppingen, Germany. It serves industrial, wholesale, automotive, consumer goods, home and retail businesses, and names customers such as Red Bull, Philips, Toyota and Grohe.

The platform combines storefront, CMS, SEO and analytics with B2B features, offered as Community Edition (open source) and paid Rise, Evolve and Beyond plans on SaaS, PaaS or self-hosted. The June 2026 launches added Nexus for event-driven data orchestration, Copilot for agentic actions with human-in-the-loop controls, native Payments powered by PayPal, and Experience Studio as a research preview. Hosted environments meet SOC 2 Type II and ISO 27001.

• Commerce platform: Storefront with integrated CMS, SEO and analytics.
• B2B capabilities: Features for wholesale, manufacturing and distribution.
• Shopware Nexus: Event-driven orchestration layer unifying data across tools.
• Shopware Copilot: Agentic assistant that executes admin actions with human approval.
• Shopware Payments: Native payment layer powered by PayPal.
• Flexible editions: Community, Rise, Evolve and Beyond on SaaS, PaaS or self-hosted.

A Vietnamese furniture or lifestyle brand launching a branded webshop on the open-source edition. A distributor building a B2B ordering portal with account-specific pricing. A retail chain using Copilot to automate catalog and promotion administration.

Open-source Community Edition has no license fee, lowering the cost of starting. Deployment is flexible across SaaS, PaaS or self-hosted. Reported figures from the launch release include 40% lower integration costs with Nexus and 60% faster response times on PaaS. Copilot is hosted on European servers.

Merchants are preparing storefronts for AI shopping agents and need open interfaces such as MCP. Vietnamese retailers and manufacturers building their own branded webshops or B2B portals can use an open-source core with local agencies, and agentic assistants reduce routine admin work.

Founded 2000 by Stefan Hamann and Sebastian Hamann; headquarters Ebbinghoff 10, Schoeppingen, Germany. Community Day 2026 was held in Cologne on 2026-06-10. Hosted environments meet SOC 2 Type II; ISO 27001 and GDPR compliance are stated.