Sirsak Packaging Recovery Program (PRP)

PT Sirkular Saka Indonesia (Sirsak) is a B2B green-tech startup founded in Indonesia in 2023 by Angeline Callista, Violy Purnamasari and Lie Mangkusatya. It uses technology to trace post-consumer packaging waste from collection to recycling, helping consumer goods producers meet Extended Producer Responsibility obligations under Indonesia's Permen LHK 75/2019, with a focus on low-value materials such as multi-layer plastic.

Its Packaging Recovery Program is an end-to-end system: SirCle Box collection points and SirCle reverse vending machines are placed in retail stores, offices and public spaces, while S-POP software lets waste bank workers log incoming volumes, with automatic weight capture from connected digital scales. Transaction data flows into the Sirsak Dashboard, which shows producers real-time recovery results for EPR and sustainability reporting. A consumer app guides people to collection points and rewards them.

• Packaging Recovery Program: end-to-end collection, tracing, recycling and verification of post-consumer packaging.
• SirCle Box: brand-customisable collection boxes for retail stores, offices and public spaces.
• SirCle RVM: reverse vending machines that accept packaging from consumers.
• S-POP: tablet software for waste banks that records volumes and reads connected digital scales.
• Sirsak Dashboard: real-time recovery data for producers' EPR and sustainability reports.
• Sirsak App: consumer app to find collection points, recycle packaging and earn rewards.

Food and beverage producers in Vietnam can run traceable take-back programmes for multi-layer packaging to support their EPR recycling obligations. Convenience store and coffee chains can host branded collection points. Waste banks and collectors can digitise intake records with scale-connected software.

Producers get traceable, auditable evidence of packaging recovery for EPR reporting instead of unverified collection claims. Real-time dashboards show volumes by material and location. The programme covers hard-to-recycle multi-layer plastic, with 60,000 kg recovered and 208,000 kg of total waste managed so far. Branded collection boxes double as consumer engagement points.

EPR for packaging is now mandatory or being phased in across Southeast Asia, including Indonesia and Vietnam, and regulators increasingly expect producers to prove actual recovery. Low-value packaging such as sachets and multi-layer films lacks collection infrastructure, creating demand for traceable recovery programmes.

Founded in 2023 in Indonesia; operates in eight cities including Jakarta, Bekasi and Surabaya with 700+ collection points and 30+ brand clients such as Mayora, Nutrifood, Coca-Cola Europacific Partners, Kraft Heinz and L'Oreal. Investors include Openspace and The Radical Fund. Member of Prevent Waste Alliance and the Indonesia National Plastic Action Partnership; part of Grab Ventures Velocity batch 8.