Sorted Delivery Management Platform

Sorted is a Manchester-based delivery management platform for retailers and brands, according to its about page. Its history page lists development of its first product in 2014, commercial launch in 2015 and an acquisition by Location Sciences Group in 2024, after which the returns business was sold. The site does not state a founding year.

The platform offers Ship, which applies rules-based carrier allocation across centralised carrier integrations, and Track, which sends real-time tracking updates by email and SMS and flags delivery issues early. Named clients include musicmagpie, nbrown and Wincanton, and Huboo's April 2026 acquisition announcement cites Marks & Spencer, Asda and JD Sports.

• Carrier allocation: rules-based selection of the cheapest suitable carrier per parcel.
• Carrier integrations: centralised connections to a catalogue of carriers.
• Real-time tracking: shipment status updates across carriers.
• Branded notifications: on-brand email and SMS delivery updates.
• Issue detection: early identification of delivery exceptions.
• Carrier-agnostic design: remains open to third-party logistics providers after the Huboo deal.

Vietnamese e-commerce brands using several delivery partners can allocate parcels by cost and service rules. Retailers exporting to the UK can give customers branded tracking pages.

Retailers can lower shipping costs through automated, rules-based carrier allocation. Shoppers receive on-brand tracking updates that reduce support contacts. The site reports processing over 115 million packages and 645 million tracking events in 2025.

Retailers manage many carriers and need cost control and delivery visibility, especially in cross-border flows. Southeast Asian markets such as Singapore, Malaysia and Thailand also run multiple last-mile carriers, so carrier allocation tools are relevant to brands selling there.

Acquired by Huboo; the deal was reported on 2026-04-28. Earlier history on the site: Series B of 15 million pounds in 2019 and 21.7 million pounds in 2021; returns business sold in 2024.