Source.ag

Source (Source.ag) is an Amsterdam-based company that develops AI software for growers in high-tech greenhouses producing crops such as tomatoes, peppers and cucumbers. Its platform brings greenhouse data into one workspace, supports cultivation planning and harvest forecasting, and automates irrigation strategies based on climate and crop conditions. In October 2026 Source acquired Optimal, a London startup whose AI controls greenhouse climate systems such as heating, ventilation, screens, lighting and CO2, with the stated aim of moving toward autonomous greenhouse control.

• Source Workspace: centralizes greenhouse data to track performance across sites and teams
• Cultivation Management with Harvest Forecast: simulates cultivation strategies and forecasts harvest against sales commitments
• Irrigation Control: AI-driven water and nutrient strategies adapted to climate and crop needs
• Source App and APIs for plant measurements and data integration
• Autonomous climate control capability added through the 2026 acquisition of Optimal