1. Technology overview
SparkLayer is a B2B ecommerce platform that adds wholesale ordering to a brand's existing online store. It is registered in England and Wales (company number 12881913) with an address in Bath, United Kingdom, and states it is used by over 3,500 brands, distributors and manufacturers.
The platform provides customer-specific prices, catalogues and terms, a B2B ordering portal, sales rep and counter ordering, a quoting engine, forms for wholesale onboarding, recurring orders and an Accountancy module. SparkLayer Pulse shows accounts, carts, quotes, invoices and reorders in one sales workspace, and an AI sales agent called Sparkie supports sellers. It connects to Shopify, BigCommerce, Wix, WooCommerce and Adobe Commerce.
2. Highlighted features & specifications
- B2B ordering portal: self-serve ordering with customer-specific prices, catalogues and terms.
- SparkLayer Pulse: sales workspace showing accounts, carts, quotes, invoices and reorders.
- Sales rep and counter ordering: order entry for field and in-store sales.
- Quoting engine and forms: quotes plus wholesale registration and onboarding.
- Accountancy: invoice creation and payment sync with Xero, QuickBooks Online and Shopify.
- AI tools: Sparkie sales agent, Intelligent Cart and MCP support for Claude and ChatGPT.
3. Potential application
Vietnamese consumer brands running a Shopify store could open a wholesale portal for overseas retailers with tiered pricing. Distributors could let reps and counter staff enter orders against customer-specific price lists.
4. Benefits
Wholesalers can add B2B ordering to an existing store without replatforming. A free basic plan on Shopify and paid plans from USD 49 per month lower the entry cost, with a 14-day free trial. Customer-specific pricing, quotes and recurring orders reduce manual order handling.
5. Market trends & opportunities
Brands selling through Shopify and similar stores increasingly add wholesale channels beside direct-to-consumer sales and expect self-service reordering and customer-specific pricing. Vietnamese brands exporting or distributing through online stores face the same need for a B2B layer.
6. Other information
Registered in England and Wales, company number 12881913, Bath, UK. Rated 4.8 of 5 on the Shopify App Store and a member of the B2B eCommerce Association.
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