Spoon Guru Nutrition Intelligence API

Spoon Guru Ltd is a UK company, registered in England and Wales, that has worked since 2015 on making it easier for people with dietary needs to find suitable food. It combines AI with an in-house team of registered nutritionists to turn messy product and recipe data into reliable dietary, allergen and health information for retailers and food businesses.

Its API-first platform tags products for more than 300 health, dietary and allergen attributes, classifies recipes, scores products against frameworks such as NPM, Nutri-Score and Health Star Rating, and powers personalised swaps, meal plans and specialised diet journeys for needs such as GLP-1, heart and gut health. A human-in-the-loop quality process and a small language model feed GenAI shopping assistants. Customers include grocery retailers such as Tesco, Woolworths, Schnucks and Albert Heijn.

• Product TAGs: classifies products for over 300 specialist health, dietary and allergen attributes.
• Recipe TAGs: categorises recipes by dietary suitability, health goals, allergens and nutrients.
• Swaps and recommendations: suggests 1:1 healthier alternatives tailored to individual dietary needs.
• Food Score: delivers health scores aligned with NPM, Nutri-Score or Health Star Ratings, or a configurable proprietary score.
• Specialised Diets: curates medically tailored products and shoppable recipes for needs such as GLP-1 and heart health.
• GenAI data layer: a small language model supplies verified nutrition data to conversational commerce and recipe generation.

• Supermarket chains and grocery apps in Vietnam adding filters for diabetic, gluten-free or low-sugar products.
• Online grocery platforms offering healthier swap suggestions and personalised shoppable meal plans.
• Food manufacturers scoring their portfolios against nutrient profiling models before exporting.

• Richer product data: incomplete product information is enriched with consistent dietary, lifestyle and allergen tags.
• Personalised journeys: shoppers get healthier swaps, tailored meal plans and diet-specific product zones, which supports conversion and loyalty.
• Regulatory confidence: health scores follow established frameworks and every attribute is reviewed by nutrition specialists.
• Low integration effort: plug-and-play APIs fit into existing search, recommendation and loyalty systems.

Grocery retail is shifting toward health-led personalisation, driven by GLP-1 medications, food-as-medicine programmes and stricter rules on less healthy food promotion. Retailers also need clean, structured product data to run AI search and shopping assistants. Modern grocery chains and e-commerce platforms in Vietnam and Southeast Asia face the same need as consumers become more health-conscious.

Spoon Guru Limited is registered in England and Wales (company number 9078914) and has worked on dietary food discovery since 2015. It was co-founded by Tim Allen (CEO), Markus Stripf and Simon O'Regan. Technology partners include Google Cloud and Salesforce, and testimonials on its site come from Tesco, Woolworths, Schnucks and Albert Heijn.