Stibo Systems STEP Multidomain MDM & AgentWorkx

Stibo Systems is a master data management (MDM) vendor headquartered in Aarhus, Denmark, and a subsidiary of the foundation-owned Stibo Software Group. It describes itself as the largest independent MDM provider and serves retailers, manufacturers, consumer goods, distribution, automotive, life sciences, financial services and telecom companies that need consistent product, customer, supplier and location data across channels.

Its STEP platform covers data sourcing, modelling, integration, quality, governance, compliance, sharing and delivery, packaged as Product Experience (PIM, onboarding, syndication), Customer Experience, Business Partner, Supplier, Location and Sustainability data clouds. An MCP Server gives AI agents governed access to master data, and AgentWorkx provides a gallery, studio, orchestration and governance for MDM agents such as Upload Anything and Content Optimizer. Customers include Hager Group, Sligro Food Group and OfficeMax New Zealand.

• Multidomain MDM: Product, customer, business partner, supplier and location data in one platform.
• Product information management: Onboarding, enrichment and syndication of product data to channels.
• Data quality and address validation: Real-time quality rules and validation with partners such as Loqate.
• Governance and compliance: Roles, workflows and controls for regulated and sustainability data.
• MCP Server: Gives AI agents governed access to master data via the Model Context Protocol.
• AgentWorkx: Gallery, studio and orchestration for MDM agents such as Upload Anything and Content Optimizer.

A Vietnamese retail chain or distributor can centralise product data from hundreds of suppliers and publish consistent listings to its website, stores and marketplaces such as Shopee and Lazada. An exporter of electrical or consumer goods can manage multilingual product catalogues for several markets. A bank or telco can build a single customer view with address validation.

A single governed source of product, customer and supplier data speeds up product launches and keeps channels consistent. Hager Group unified more than 200,000 products and 1.7 million digital assets with automated publishing across 26 markets, and Sligro unified 75,000 products from 1,500 suppliers. AI agents run inside STEP under existing roles and permissions, so automation stays auditable.

Omnichannel retail, marketplace selling and AI shopping agents all depend on rich, accurate product and customer master data. Sustainability reporting and supplier compliance add new data domains. Retailers, distributors and manufacturers in Southeast Asia expanding across e-commerce platforms and export markets face growing pressure to manage product data centrally.

Headquartered in Aarhus, Denmark, Stibo Systems is a subsidiary of the foundation-owned Stibo Software Group. It is named a Leader in both the 2026 Gartner Magic Quadrant for Master Data Management Solutions and for Product Information Management Solutions, a Leader in the Forrester Wave for MDM (Q2 2025) and a G2 MDM Leader for Fall 2026.