1. Technology overview
StoreHub is a Malaysian point of sale company launched in 2013 that serves retail, food and beverage and service businesses across Southeast Asia, including Malaysia, Thailand and the Philippines. It helps small and growing merchants replace cash registers and spreadsheets with a cloud system that links sales, stock and customers.
The cloud POS runs on tablets with matching hardware and covers checkout, integrated digital payments, inventory, customer database and reporting. Higher tiers add multi-location management, stock transfers and alerts, advanced reporting, API access and basic workflow automation, while an enterprise offer targets chains with more than 200 stores. Marketplace integration syncs products, orders and stock with Shopee, Lazada and TikTok Shop, and an add-on pushes daily sales into Xero.
2. Highlighted features & specifications
- Cloud POS: Handles fast checkout and integrated card and e-wallet payments.
- Inventory: Tracks stock with alerts and transfers between outlets.
- Multi-location: Lets owners manage several stores from one back office.
- Marketplace sync: Connects Shopee, Lazada and TikTok Shop orders and stock.
- Booking and CRM: Supports appointments and customer records for service businesses.
- Accounting add-on: Pushes sales and payments into Xero at shift close.
3. Potential application
A fashion boutique chain can sync stock between its stores and Shopee to stop overselling. A cafe group can manage menus and reports for several outlets centrally. A beauty salon can combine appointment booking, staff management and checkout in one system.
4. Benefits
Merchants manage online and in-store sales from one dashboard, with real-time stock sync that prevents overselling on marketplaces. Published plans start from USD39 per month, so small outlets can adopt without large upfront software costs. The Xero add-on creates an itemized invoice at each shift close, reducing manual bookkeeping. StoreHub reports more than 20,000 businesses on the platform and a 4.7/5 Google rating.
5. Market trends & opportunities
Southeast Asian small retailers and F&B outlets increasingly sell through marketplaces and social channels alongside physical stores, while cashless payments become the norm. This drives demand for affordable cloud POS systems that unify channels, stock and accounting, a need also visible among Vietnamese retail and F&B chains.
6. Other information
Launched in 2013 (originally as RiseHub) and co-founded by Wai Hong Fong and Congyu Li. Serves Malaysia, Thailand and the Philippines. Its news page cites an early US$850K funding round covered by Tech in Asia, DealStreetAsia and e27.
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