Storyblok Headless CMS

Storyblok GmbH is a headless content management system vendor founded in 2017 and described on its About page as born in Austria with a fully remote team. Its investors listed on the site include Mubadala, HV, 3VC, First Minute Capital, Founders Factory and Brighton Park Capital.

The platform combines a Visual Editor with API-first content delivery, a native MCP server, Strata for semantic search, an AI suite and an app directory, with quick-start guides for Next.js, Nuxt, Astro, React and Vue. Storyblok Agents, launched in September 2026, lets teams query content for stale or untranslated pages and schedule custom agents. Customers shown include Marc O'Polo, Adidas, Oatly and TomTom.

• Visual Editor: Drag-and-drop page editing on top of structured content.
• Headless delivery: API-first content for any frontend framework.
• MCP server: Lets AI agents access a Storyblok workspace.
• Storyblok Agents: Conversational content operations and scheduled custom agents.
• Strata: Vector-powered semantic search over content.
• App directory: Extensions and integrations for the CMS.

A Vietnamese fashion or lifestyle brand managing multilingual campaign pages beside its commerce backend. A retail group running one content hub for several regional storefronts. A marketing team keeping product landing pages current without developer help.

Lets marketers edit pages visually without developer tickets while developers keep API control. Reuses structured content across web, app and storefront channels. Storyblok Agents can find stale, duplicated or untranslated pages and act on them in one conversation. Teams can bring their own AI provider and credentials to control cost.

Retail brands run many storefronts, campaigns and languages, and composable stacks separate content from commerce so teams can publish faster. Vietnamese brands selling in several markets need multilingual content workflows, and AI assistants for content upkeep are becoming common.

Founded 2017; Austrian origin stated on the About page, legal entity Storyblok GmbH. Storyblok Agents announced on 2026-09-10 with a New York dateline; CEO Dominik Angerer. Content management is a retail-adjacent infrastructure category here, with MACH Alliance membership mentioned on the site.